Systems Event Manager - Team Lead (Austin, TX)

Job description

Discover what you can do at IBM.

The North America Systems Event Manager - Team Lead will lead a team of event managers supporting the Systems business. The role has responsibility for day to day operations of the team, execution of events as needed and works closely with the North America Event leader. Additionally, the Team Lead:
·  Creates event experiences that differentiate IBM and allow direct buyer connections to Subject Matter Experts
·  Ensures events are surrounded by digital and social tactics to drive buyer engagement before, during and after the event
·  Establishes event attendance drive to strategies and follow up plans for all attendees with digital e-nurture and telephone lead generation that is integrated with other outbound tactics planned for the campaign for IBM-led and third party events
·  Measures and analyzes performance. Ensures event is an integrated part of the campaign
·  Implements the Event Suite of Tools to plan, executes and reports results for events
·  Understands new channels such as mobile applications and their integration into the event experience
·  Develops an event experience within budget parameters. Ensures all appropriate buying guidelines and business controls are met
·  Engages and effectively manage appropriate event agencies. Develops a statement of work (SOW) that reflects IBM's business needs and priorities. Contributes to the agency evaluation process
·  Demonstrates understanding of analytics tools that will lead to recommendations on event performance, event optimization, audience generation, effective use of event tactics, return on investment
·  Ensures project management of events end to end for on time execution. Provides operational skills to influence diverse internal teams and external agencies, business partners and vendors
·  Possesses an understanding of audience engagement techniques and trends in the industry and leverages this knowledge in developing IBM event experience strategies
·  Leads weekly team meetings and reports to market leader on event results, recommended improvements, and learnings
This role is located in IBM offices in Austin, Texas.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

Auto req ID

126206BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

TEXAS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

CHQ/OTH
Preferred Education

Bachelor's Degree
City / Township / Village

AUSTIN
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years experience in an event marketing role or equivalent

Country/Region

United States
Preferred Technical and Professional Experience

·  Deep understanding of analytics tools to measure event performance, event optimization, audience generation, and return on investments
·  Event Management Experience
·  Ability to synthesize portfolio strategy and translate into an event plan
·  Solid analytic skills to determine event success and make recommendations
·  Strong project management skills ,Strong communicator, agency management
·  Digital skills / social / mobile applications skills
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No