Specialist – Search Engine Optimization

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
As SEO Specialist, you will be reporting to and assisting the SEO Manager with supporting and implementing the organization’s organic growth strategies as a member of the Growth Marketing Team. You will conduct keyword research, implement technical updates, and collaborate with local SEO Specialist
Responsibilities
·  You will update page titles, meta descriptions, links, and schema in the Salesforce CMS backend.
·  Through technical improvements, you will assist in building website authority
·  You will be updating blog and website content to grow and maintain SEO rankings
·  To increase the performance of new website content, you need to research keywords to use on the company's website and marketing collateral
·  Communicate professionally with the SEO Manager to identify opportunities and challenges
·  Testing internal links, visitor paths, and general functionality of the website will be part of your responsibilities.
·  Identify backlink building opportunities to support outreach to high profile websites

Required Technical and Professional Expertise

·  1-4 Years of work experience in Salesforce Experience Builder, WordPress, and other content management systems.
·  Proficient in AI writing & research tools (Grammarly, ChatGTP, Jasper AI).
·  Comfortable with aggressive deadlines and shifting priorities.
·  Resource must be able to work within team project management system (Wrike).
·  Highly organized, able to prioritize work and manage projects and assignments independently.

Preferred Technical and Professional Expertise

·  Technologically savvy, able to learn and use new tools efficiently.
·  Ability to speak, read, write and edit proficiently in English
·  Familiar with US and Global Investing topics and industry Language.
·  Experience with Microsoft Office Suite or similar software.