Senior Scrum Master Banking

Job description

Introduction
At IBM, we know that transformation drives change, and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team, you will have the unique opportunity to be a part of driving IBM’s ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities
Helps Clients across the full marketing spectrum from the determination and articulation of their market position and related brand image, the identification and application of insights to improve Client engagement, purchases and loyalty through the delivery of new enabling technologies.
Leveraging the latest Enterprise Marketing Management (EMM) technologies consultants work with Clients to drive marketing ROI and reinvent Client relationships via engagement strategies that leverage advanced Client insights to span traditional and digital channels.
Lead the development of new marketing processes and the deployment of enabling EMM technologies.
Develop hypotheses, gather facts (through primary and secondary research, structured and unstructured interviews, surveys, etc.) to determine the future-state Client engagement strategies and related marketing function operating model design.
Responsible for the design and execution of multiple types of research and analysis ( Client, financial, operational), stakeholder interviews, definition of Client and user personas, development of use cases and related requirements and stories based on design thinking principles.
Responsibilities also include the presentation of findings and recommendations, the establishment of relationships within Client marketing and IT organizations, regular Client interaction, and effective project management.

Required Technical and Professional Expertise
Scrum Master with Banking experience

Preferred Technical and Professional Expertise
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