Program Manager, Analyst Relations - Raleigh/Durham, NC

Job description

Analyst Relations is a strategic function that works with industry analysts and influencers that:
• advise end-user technology buyers on vendor selection and IT strategy
• track competitive intelligence, market share/growth, and make forecasts
• influence media and investors, helping shape public perception
• help companies like IBM position our offerings/solutions in the market by providing strategic advice and the voice of the customer.

This entry-level role is aligned to the Analyst Relations managers for IBM's Data & AI and Cognitive Applications teams. This role helps simplify, schedule, and organize so that the AR managers can focus on driving strategic outbound/inbound communication with analysts. The candidate will be a strong internal partner to AR leadership, focused on driving efficiency within the team and increasing AR's visibility with analysts and IBM executives.

Candidate should have:
• Expert project management skills, you keep your team organized, providing clarity and structure
• The ability to manage multiple simultaneous projects, you can jump from topic to topic easily
• Strong attention to detail, you chase tasks until completion and always follow-up
• A natural tendency to be proactive, you know the needs of the teams and get creative when opportunities arise to help your teammates
• Great communication skills, more importantly you know when to listen and when to lead
• A desire to grow in the Analyst Relations profession and learn from the industry's best talent

RESPONSIBILITIES
• Schedule on-going engagements for AR/BUs stakeholders, build a regular cadence with analysts
• Collect and organize analyst-ready content/collateral, help feed into IBM's analyst portal
• Project manage IBM's responses to evaluative reports like MQs, Wave, Marketscapes, etc.
• Be a central coordination point for BU-level reporting of AR outcomes, upcoming activity, events
• Help synthesize analyst research, document “sparklers”
• Surface and document best practices for inclusion in IBM's AR playbook
• Assist teams with processing POs by working with BU Marketing Operations teams

AR2Q2019
Auto req ID

231687BR
Required Education

Bachelor's Degree
Role ( Job Role )

Marketing & Communications Operations Professional
State / Province

NORTH CAROLINA
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

RESEARCH TRIANGLE PARK
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

• Bachelor's Degree
• 1+ year professional experience

Country/Region

United States
Preferred Technical and Professional Experience

• MBA or other advanced degree
• 3+ years' professional experience
• Experience working in the enterprise technology industry

Secondary Job Category

Marketing & Communications Operations
Eligibility Requirements

·  None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
New Collar Role

No
Introduction

Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.