Product Marketing Manager - WebSphere Portfolio

Job description

The industry Product Marketing Manager exhibits a deep understanding of markets and buyers to devise and lead a product's marketing strategy that drives pipeline and revenue. As such, the product marketing manager must have an expert understanding of the industry, product, the product's buyers and needs, the competition, and collaborate with offering management, sales, business partners, other business units, and various marketing disciplines to ensure success. Their expertise is at such a level that they could demo the product to customers and sellers, as well as position the product with analysts, influencers, and agencies.

Responsibilities include:

Define the marketing route plan for the segment, and identify specific targets with the highest propensity to buy
Build and share a deep understanding of the buyer and influencers -- their acute needs and what is the best way to reach them using face-to-face interactions, secondary research, social listening, win /loss reviews with other channels and actively utilizing Net Promoter Score (NPS) to gain a real-time pulse. This includes marketing in/to a complex value chain, including understanding the needs of the prospects' clients
Write and socialize key documents for the segment including the Marketing Business Plan launch plans, as well as content briefs
Craft inspiring and forward–looking value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
Collaborate with marketing peers and resources to produce relevant content for target buyers with focus on customer references, testimonials and case studies
Serve as market-facing SME/thought leader for the product/segment
Analyze all aspects of marketing performance to develop insights and actions and communicate the results of related marketing efforts through regular business reviews
Work with agencies and content marketing resources to build content that drives care, concern and consideration, delivered at the right time in the buyers' journey

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Auto req ID

157143BR
Required Education

Bachelor's Degree
Role ( Job Role )

Product Marketing Professional
State / Province

NORTH CAROLINA
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Hybrid Cloud
Preferred Education

Master's Degree
City / Township / Village

RESEARCH TRIANGLE PARK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3 years of Product Marketing expertise for IT Infrastructure and /or Server products with global reach including B to B industry marketing experience.
Country/Region

United States
Preferred Technical and Professional Experience

None
Eligibility Requirements

None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire