Performance Media Professional

Job description

Discover what you can do at IBM.

IBM is seeking a creative individual with a hunger for innovation and a knack for Advertising and Paid Media to join our IBM Digital Marketing team. IBM Digital is a new cross-functional unit in IBM. The mission of IBM Digital is to design and deliver a better way to do business with IBM through a modern digital experience that makes buying and using IBM solutions & expertise easier for clients and partners. We combine the expertise and reputation of a longstanding brand with a young, entrepreneurial spirit. Business professionals from Chief Executive Officers (CEO's) to frontline software developers expect a user-centric and streamlined experience across the entire customer journey. Reliance on face-to-face selling for solutions and offerings is shifting to digital discovery, engagement and delivery, with digital sellers engaging at just the right moments along the buying journey. IBM Digital is leading the rapid evolution and reinvention of IBM's channels of engagement, digital go-to-market, direct ecommerce, and offering management. Join our Digital Marketing Team. We are looking for forward thinkers to help transform how we market IBM to the world. IBM Digital Marketing has several core teams that all work together to drive our transformation.

Currently the IBM Digital, Performance Media team is hiring a Paid Media Manager to implement digital media strategies within our Business Units. This person will work with Portfolio and Performance Marketing experts and Agency partners to set strategic priorities, identify correct media tactics, define retargeting activities, and help translate marketing objectives/goals into integrated performance based digital media plans. They will help develop and evaluate paid media programs during all planning and execution phases adhering to best practices while leveraging data and digital performance marketing tactics and technology.

Responsibilities

The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. They will have hands-on project management experience with both short and long-term digital media campaign development which includes the following:

·  Develop paid media strategies, briefs and plans that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
·  Collaborate with and manage Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, bid management, budget allocation, performance monitoring, targeting, keyword/ad copy development and testing, etc.
·  Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
·  Conduct measurable A/B test strategies with the goal of increasing conversion metrics
·  Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
·  Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
·  Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
·  Manage media campaign expenses, stay on budget, reconcile any discrepancies
·  Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking
·  WW integration and collaboration to minimize duplication, share insights and maximize paid media initiatives
This role is located in IBM offices in New York City. May consider candidates located in New York, NY.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

MC18

Auto req ID

146732BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

NEW YORK
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Bachelor's Degree
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics
·  Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity (a plus)
·  Experience with digital marketing tools: ad servers, DSPs, Tag management systems and Analytics (CoreMetrics/NetInsights a plus)
·  Outstanding analytical skills and attention to detail for tracking and reporting
·  Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience
·  Expert skills in Excel
Country/Region

United States
Preferred Technical and Professional Experience

·  Media and/or Advertising Agency experience
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No