Marketing Services Consultant, Pardot (West) - Bluewolf

Job description

The Marketing Services Consultant reviews and evaluates business systems, processes, and requirements to design and implement marketing automation systems that meet overall client business objectives. The consultant is responsible for facilitating workshops, configuring the system, and managing relationships with customers and internal stakeholders. He/she is able to lead a workstream for moderately-sized projects and guide the work of the supporting team.

Responsibilities:

·  Engage with clients to assess their current sales and marketing landscape and processes and document business requirements/user stories
·  Plan and facilitate onsite client workshops to share Bluewolf's marketing automation framework, best practices, and case studies
·  Work with clients to identify objectives, build a strategic framework, and define projects to address specific needs
·  Execute and oversee marketing automation administration, configuration, migration, campaign execution, and testing activities
·  Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy blu18

Auto req ID

121308BR
Required Education

Bachelor's Degree
Role ( Job Role )

General Other Consultant
State / Province

MULTIPLE
Primary job category

Consultant
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 50% or 3 days a week (home on weekends - based on project requirements)
IBM Business Group

GBS
Preferred Education

None
City / Township / Village

MULTIPLE CITIES
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  2-4 years of marketing and/or implementation consulting experience
·  Knowledge of and experience with Pardot
·  Well-developed presentation, organizational, and meeting facilitation skills
·  Ability to distill requirements and action items from multiple information sources
·  Ability to transform high level concepts into realistic examples that clients can understand and absorb
·  Knowledge of demand generation strategies, campaign execution tactics and best practices, data hygiene and reporting capabilities
·  Willingness to travel up to 50%
·  Obtain Salesforce certifications, as required by role, upon hire
·  Knowledge of front-end development (HTML, CSS, JavaScript) is a plus
Country

United States
Preferred Technical and Professional Experience

Project management experience
Eligibility Requirements

Business or technical degree
Position Type

Professional
New Collar Role

No