Marketing Analytics Specialist

Job description

For over a century, IBM has been a company of inventors and innovators. We power the most important industries on the planet – from finance to telecommunications to scientific research. You may not realize it, but there's hardly a part of your daily life that isn't touched by an IBM Systems client.
IBM Systems leads in transformation. We've changed the way IBM does marketing. We have first dibs on just about every cool pilot in the company. Oh yeah, and we make mainframes – the Big Iron beneath the hood of just about everything big anyone's ever done with data – and all the data storage and software that it takes to build the next gen IT infrastructure that can think, learn, predict, and compete in the cognitive era.

You live and breathe numbers – measuring success, providing insights, and helping teams create amazing campaigns grounded in analytics. So, let's talk about what you'll do. At IBM Systems, you'll invent things. A new way to tell a story using data. A smarter strategy. Better ways of working. And, you'll be part of a top-performing organization that has fun, learns from failures, and innovates every day.

About Your Role
As a member of the Systems Marketing Analytics team, you will play a critical role in helping us achieve our mission: to foster a culture of data-driven decision making across Performance Marketing by providing reporting, analysis, and insights that enable team members to optimize campaign results and increase marketing ROI.
Responsibilities
·  Track and measure the performance of online and offline marketing campaigns that promote IBM Systems brands (Power Systems, Storage, IBM Z, LinuxONE)
·  Be a subject matter expert and advocate best practices for campaign reporting, funnel analysis, response and lead management, and conversion metrics
·  Collaborate with campaign teams to define KPIs that support business objectives
·  Create self-service resources (dashboards, reporting templates, playbooks, etc) to help campaign managers understand, interpret, and optimize campaign results
·  Coach Performance Marketing team members on how to use IBM and third-party platforms and tools designed to optimize campaign outcomes
·  Act as project manager for the Marketing Analytics team. Manage and route inbound requests for data/reports to the appropriate team members.
·  Work with Systems Marketing Operations team to better understand which operational metrics they are tracking, and to evaluate overall database health LOCATION: AUSTIN, TX OR RALEIGH,NC
MC18
Auto req ID

125826BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

TEXAS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Systems
Preferred Education

Master's Degree
City / Township / Village

AUSTIN
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3-5 years supporting marketing, campaign, and/or digital analytics
·  Experience in campaign and program measurement (online and/or offline)
·  Strong quantitative, analytical, and problem solving skills
·  Ability to manipulate and visualize data using industry-standard tools such as Excel or Tableau
·  Ability to parse and evaluate large amounts of data, distill findings into actionable insights, and clearly communicate these insights to marketing stakeholders
·  Self directed with strong planning, organizational, and project management skills
Country

United States
Preferred Technical and Professional Experience

·  Experience with internal IBM tools and platforms, or have the ability to come up to speed quickly on new technologies
·  Hands-on experience with Salesforce.com or similar CRM system
·  Hands-on experience with project management tools (e.g. Trello, ZenHub, Wrike, Asana, Smartsheet)
·  Experience with SQL queries and/or database management
Eligibility Requirements

N/A
Position Type

Professional
New Collar Role

No