Manager-Saudi Content Strategist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

·  Take ownership and be the custodian for all Arabic language content on different channels that include website, social media, video, and newsletters.
·  Creating, editing, and optimizing Arabic content across channels.
·  Ensure the content conforms to the brand guidelines such as tone, font, and design.
·  Plan and execute the Content Calendar.
·  Measure the content performance against benchmark KPIs and share insights on how to continually enhance content effectiveness.
·  Perform competitive analysis and identify ways to enhance the content
·  Work closely with the SEO analyst and Content Strategist (English) to brainstorm ways to improve customer engagement keeping in mind the marketing objectives.
·  Perform in-depth analysis of the market and gain advanced understanding of target buyer personas.

Required Technical and Professional Expertise

·  Advanced certification in Arabic language
·  Native proficiency in Saudi Arabic with a deep understanding of cultural nuances.
·  Proven track record of writing and editing content in Arabic.
·  A portfolio of Arabic content such as blogs, articles, social media posts etc.
·  Familiarity with marketing terminology and concepts in both English and Saudi Arabic.
·  Understanding of marketing concepts like buyer persona and buyer journey
·  Experience in creating content for different social media channels
·  Familiarity with marketing campaigns

Preferred Technical and Professional Expertise

·  Travel and hospitality industry experience, especially Airlines, is a plus.
·  Understanding of Martech like Adobe Experience Manager
·  Understanding of marketing analytics
·  Knowledge of regional variations in language and dialects within Saudi Arabia.