IBM Security - Product Marketing Manager, Trusteer

Job description

Join the largest startup, and proven global leader, in the Security industry to protect our planet from emerging cyber threats. Tell the world how you, Watson and IBM Security fight to defend businesses, institutions and governments across 130 countries. Make a difference in everyday lives by safeguarding our most valuable information from corporate intellectual property to your family photos. Be a part of IBM's rich history of innovation and research to deliver solutions built on the foundation of over 3,500 security patents. Are you ready to put on your cape and help us fight the bad guys?

As a Product Marketing Manager , you will be responsible for the external positioning of our product, inbound and outbound marketing activities, and the creation of sales tools. The Product Marketing Manager will develop strategic marketing plans for IBM Security through market research, competitive analysis, customer engagement, and business planning. Working closely with offer management and Research and development (R&D), you will craft the market facing messaging and positioning. You'll conceive and develop innovative marketing programs that drive demand and sales results.

In your role as a Product Marketing Manager you will be the expert in buyer personas - how they buy and their buying criteria - and will transfer that knowledge to the sales channel. As a product champion in the market, you will help drive the product value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
In this role, you will act as a subject matter expert for IBM Trusteer's advanced fraud protection product family, which includes expertise on the offerings, market and our competitors.

This role will serve as a marketing interface to the business and will be responsible for:
·  Creating impactful and differentiated product positioning and messaging, understand the market landscape and competitive landscape
·  Managing product launch activities and provide marketing guidance to cross-functional teams working across offering manage, performance marketing and sales
·  Developing marketing campaigns materials including collateral assets and compelling marketing offers to drive pipeline and achieve revenue growth objectives
·  Creating thought leadership content including writing blogs, speaking engagements, client presentations and more
·  Creating impactful sales tools and support enablement efforts for sellers and partners with presentations, demos, training, white papers and more
·  Serve as a subject matter expert at IBM and customer events, and webinars including attending and speaking at IBM, customer, partner and industry events, webinars, customer engagements and more. Successful candidates will have a thorough understanding of the fraud market, background in the fraud market or banking/financial services, and be able to collaborate cross-functionally with performance marketing, sales, research and offering management.

Skills:
·  Strong writing and content development skills and the ability to create compelling marketing collateral
·  Demonstrated presentation and speaking skills
·  Up to 25% travel to support global conferences, client events
·  Collaborative across the organization, working across teams in marketing, sales, research, offering management with the ability to navigate across multiple groups
·  Proven a track record of executing marketing programs in fast paced environment
Auto req ID

131371BR
Required Education

Bachelor's Degree
Role ( Job Role )

Portfolio Marketing Professional
State / Province

GEORGIA
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

Security
Preferred Education

Master's Degree
City / Township / Village

ATLANTA
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3+ years' product marketing experience
·  3+ years' security marketing experience
Country

United States
Preferred Technical and Professional Experience

·  2+ years' of fraud experience
·  3+ years' banking / financial services experience
·  MBA
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No