IBM Marketing Analytics Professional

Job description

Job Description

People in this role cover a wide range of responsibilities related to data and analytics. Practitioners apply data-driven approaches to describe, predict and improve marketing performance.
Strategic objectives
Drive adoption of data-driven best practices across M&C and within markets utilizing expertise from Global Marketing Center's & Studio to:
•Lead Marketing Analytics awareness campaigns (eg 7-Truths)
•Conduct data-driven assessment for key campaign / business units
•Engage select marketing teams within regional to execute high impact, data-driven marketing optimization projects (eg Execute 7 Truths MCR Projects) – then scale learnings across programs, units and markets – for braod-based IBM benefit.
Innovate and scale data-driven marketing services
•Scale proven data-driven marketing services and increase market adoption.
•Deploy new analytics services, trouble shooting issues and ensuring global service development improvements are included in the re-development cycle – in an agile manner.

Critical Skills:
Consultative and agile project skills that bring together data, advanced analytics, marketing platforms and content to drive business outcomes.
Strong understanding of marketing funnel mathematics, with ability to identify root causes, then provide actionable, agile marketing recommendations for business impact improvement.
Experienced in marketing execution, especially digital marketing. Able to advise performance & portfolio marketers and business leaders on campaign improvement – strategically and in the field.
Understands trends and future data-driven marketing capabilities. Knows when / how to bring them to bare to impact IOT marketing performance.
Numerate and scientific in nature: able to read numbers at a glance and interpret their meaning. Well versed with the Scientific Method, particularly in hypothesis design and testing.

Key activities & responsibilities
Act as an advocate for data-driven marketing across all M&C. Leads, awareness, understanding and enablement for key initiatives (eg 7 Truths of Marketing, DDM Services). Motivates marketing professionals to apply data-driven marketing techniques to campaign strategy & design
Develops and presents thought leading points of view to M&C colleagues, challenging the status quo and driving IBM's data-driven and digital marketing transformation. Uses their expertise and influence to communicate and advocate for transformative change to key marketing beliefs, systems and processes – in the name of business impact.
Uses data-driven marketing systems to map and understand all elements of a marketing funnel. Performs marketing funnel performance analysis, with specialist knowledge in critical MCR KPIs.
Uses data-driven insight to advise business and marketing leaders on strategic and tactical performance marketing improvements. Makes specific and actionable campaign recommendations to improve MCR performance.
Consults with and (in high impact cases) leads project teams to implement performance marketing action plans derived from data-driven marketing insights.
Works closely with CHQ and GMC Analytics teams to ensure geo marketing considerations and feedback are paramount considerations for ongoing project work.
Participates directly in Campaign planning and deployment, playing a key role in deploying data driven elements that are critical to execution success. Works with country and marketing centre teams to ensure campaigns and tactics data integration points are optimised for advanced analytical capabilities.
Identifies critical ‘break-points' in the digital and data driven marketing deployment model (across all functions) and fixes them to ensure campaign success.
Makes recommendations on strategic x-functional system ‘break-points' for long term M&C optimisation.
Engages data and digital specialists globally to tap on expertise and integrate learning into feedback loop.
Collaborate with marketing database to ensure data-driven marketing svces

Required Technical and Professional Expertise

· At least 3 years experience in Consultative and agile project skills
· At least 3 years experience in Strong understanding of marketing funnel mathematics
· At least 3 years experience in Experienced in marketing execution
· At least 3 years experience in Understands trends and future data-driven marketing capabilities
· At least 3 years experience in Numerate and scientific in nature

Preferred Technical and Professional Experience

none

Required Education

Bachelor's Degree

Preferred Education

Bachelor's Degree

Travel Required

No Travel

Is Extensive Time Away From Home Required?

No

Posting Country

Singapore

State / Province

NORTH EAST

City / Township / Village

SINGAPORE

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.