Email Marketing Production Specialist

Job description

IBM Performance Marketing is changing the way IBM markets itself to the world. Agile and iterative development, done in co-located teams focused on innovative approaches and best practices are making that change come to life. With technology now infused into every aspect of organizations, the entire craft of marketing has become more instrumented, interconnected and intelligent. This is driving profound changes in how IBM marketing is led and practiced.
We are looking to hire a Platform Specialist for our current email deployment system of eMessage 9.1, which is part of the IBM Unica product set. This platform is where we load all email creative for testing and deployment. This role will be responsible for processing email upload requests from our eNurture team and geography marketing teams. Uploads can consist of HTML file(s), loading of associated images, making edits to HTML code as needed, inputting images, provided marketing copy & URLs into pre-defined templates, QA of uploads and deployment of test mailings. There will also be a need to communicate with the requesting marketer(s) to clarify questions and open items as well as provide updates on request status.

The ideal candidate should be a self-motivated, organized, detail oriented and have a willingness to problem solve. The candidate should possess demonstrated communication skills, both verbal and written. Candidate should be comfortable with editing HTML.

Processing Email Production Requests
- Load content into the platform in an organized way
- Edit HTML code as needed
- Help manage and drive process for requests and fulfillment
- Clarify issues and missing items with the requesting marketers
- Trouble shoot and escalate issues as needed

Enforce Corporate and Industry Best Practices
- Help communicate the process to marketers about requesting emails as we continue to refine it
- Work with the CHQ Email Marketing Practice to share best practices for email marketing
- Alert the CHQ team if there are teams not following best practices so we can help provide solutions

Auto req ID

132442BR
Required Education

High School Diploma/GED
Role ( Job Role )

Marketing & Communications Operations Professional
State / Province

TEXAS
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

No Travel
IBM Business Group

CHQ/OTH
Preferred Education

Bachelor's Degree
City / Township / Village

AUSTIN
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

· Base level HTML knowledge
· Ability to trouble shoot
· Experience with marketing platforms a plus
· Experience with other Email Service Providers a plus
· English: Fluent

Country

United States
Preferred Technical and Professional Experience

· 1-2 years experience with Email Service Providers
· Experience working with request processing/project management
· Graphic design abilities
Eligibility Requirements

N/A
Position Type

Early Professional
Early Professional Track

No Track
New Collar Role

No