Ecosystem Marketing Manager, Recruitment & Analytics

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

Much of the Partner Ecosystem success will hinge on our ability to drive incremental business through the newly recruited partners, PLG offerings and new routes to market. In order to achieve our New Client Acquisition and Ecosystem objectives we must expand our ecosystem with new transacting (Sell) and embed(Build) partners and lean into the Product Led Growth areas.

The Ecosystem Marketing Partner Recruitment & Analytics team member will focus on both executing partner recruitment activities and analytics. The responsibilities of this mission will be to:

1. Report on the analytics and update recruitment and PLG marketing scorecard for the squad
2. Derive insights and communicate on results to extended leadership team
3. Execute on aligned recruitment marketing tactics
4. Collaborate with other marketing functions to drive the demand and routing strategy of ecosystem.
5. This role requires a self starter with the ability to collaborate with the extended teams while partnering with the Ecosystem Strategic Priorities Marketing leader.
6. This is a Hybrid role, attendance to the office will be required only 3 times peer week

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Required Technical and Professional Expertise

·  2+ years working in marketing executing on activities and tactics
·  Proficient in analytics and data analysis
·  Ability to derive insights from data and make data driven decisions
·  Relentless commitment to collaboration

Preferred Technical and Professional Expertise

·  Experience with demand strategy and/or analytics functions
·  Experimentation- working quickly to pilot and fail fast mindset
·  Highly collaborative to bridge communication gaps