Digital Strategist - Paid Media - IBM Systems

Job description

Digital Strategist – Paid Media - IBM Systems

IBM is focused on driving results through digital marketing and continuously improving our digital strategy and execution. The Paid Digital Strategist will be responsible for leading paid media programs designed to drive engagement and high-quality leads through digital demand generation campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels, working hand in hand with our Campaign Strategists to ensure consistent messaging and results.

In this role, the individual will:
• Enable and work with our paid media agency partners to drive the strategy and execution of paid campaigns in support of demand generation program and goals.
• Define a holistic paid digital strategy based on portfolio value proposition across one of our brands - Power, zSystems or Storage.
• Execute, report on and continuously optimize digital marketing campaigns across channels such as paid search, content syndication, paid social, display advertising and re-targeting.
• Develop testing strategies to ensure decisions and optimizations are data and market driven.
• Stay informed on the latest thinking and best practices around digital marketing trends, media buying and attribution to identify potential new channels/strategies to keep us ahead
• Liaise and partner with disparate teams across the company who are engaged in creating the future of IBM through digital innovations.

Value Proposition:
We're looking for someone passionate about media and advertising, someone who understands what motivates people to buy a product and the role media channels play and who will continually be aware of industry development and trends and not be afraid to try new things. If you are seeking a role where you can be a key contributor to the growth of IBM Systems, we're interested in speaking with you.

Personality Traits:
In addition, the candidate should:
• be comfortable facing challenges where the answer is not readily visible.
• thrive in a collaborative environment, working across teams to achieve the best outcome.
• have the ability to see the sometimes-hidden connection between tangential ideas.
• be passionate about the way technology is impacting our lives at a consumer and business level.

#mktngSRjobs
Auto req ID

153501BR
Required Education

Bachelor's Degree
Role ( Job Role )

Digital Strategist
State / Province

TEXAS
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Systems
Preferred Education

Master's Degree
City / Township / Village

AUSTIN
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

• 2-5 years of in-depth knowledge of the various paid marketing channels and technologies, including paid search, programmatic, paid social & content syndication.
• Experience handling marketing budgets and forecasting and reporting on results.
• Strong understanding of metrics, digital media testing methodology and optimization strategies.
• Exceptional analytical and creative problem-solving skills.
• Strong written communication and presentation skills.
• Ability to closely collaborate as a part of a team comprised of business, creative and technical types.
• Strong project manager with the ability to meet expectations on time and on budget.
• Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills

Country/Region

United States
Preferred Technical and Professional Experience

• Digital agency experience is a plus.
Eligibility Requirements

None

Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire