Digital Strategist (Bilingual preferred)

Job description

A rare and exciting opportunity to be part of one of the greatest digital marketing teams in any industry.

As a Digital Marketing Strategist, you build, test and optimize digital initiatives to drive engagement and high quality responses to achieve business results. You develop digital plans and execute creative ideas based on experience, analytics, market and client insight as well as run tests and optimize to increase effectiveness. You deliver relevant messaging to the right audience, integrating the latest digital tools and techniques, making it easy for clients to do business with us. You will be joining a community of like-minded, digital practitioners who try new and innovative initiatives, and have fun doing it!

In this role, the individual will:
·  Define a holistic digital strategy based on portfolio value proposition
·  Execute, report on and continuously optimize digital marketing campaigns.
·  De-construct competitive best practices in digital marketing from leading brands.
·  Create and manage user and A/B tests using Optimizely and other testing platforms.
·  Liaise and partner with disparate teams across the company who are engaged in creating the future of IBM through digital innovations.
Role Specific Responsibilities
·  Digital strategy - putting together a strategy inclusive of organic, paid and outbound Marketing tactics
·  Building and executing paid media campaigns; paid search, content syndication and re-targeting
·  Design, build and maintain social media presence
·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
·  Identify trends and insights, and optimize spend and performance based on the insights
·  Collaborate with internal teams to improve IBM Web presence and optimize user experience
·  Collaborate with agencies and other vendor partners
·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
·  Stay up-to-date with the latest trends and changes with user experience design, content strategy, SEO and other areas of digital marketing. Primary teams this role works with:

The person will work with the Canadian marketing team, and interlock with the North America and Global Digital Marketing Teams.

What technologies, trends should this person be Passionate about:

·  Current digital marketing concepts, strategies and best practices
·  Data driven marketing transformation – effective use of data from multiple KPI's, dashboards and information to make campaign optimization recommendations and decisions
·  Compelling, client centric content and digital strategies
Key personality characteristics and working style:
·  Results oriented
·  Self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task but stay focused on the end objective
·  Inspirational, compelling personality; the kind of person others always look to for ideas
·  Relishes debate, finds possibility where there is none, and has strong vision for the future
·  Analytical mind that can translate strategic direction into concrete actions
·  Team player
*location of this role is 185 Spadina Road, Toronto*
Auto req ID

219311BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

ONTARIO
Primary job category

Marketing & Communications
Company

(0026) IBM Canada Limited - IBM Canada Limitee
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

TORONTO
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Digital Marketing – 2 -3 years
·  Analytics and Problem Solving – 2-3 years
·  Project and Financial Management – 2-3 years
Country/Region

Canada
Preferred Technical and Professional Experience

·  Experience with Digital dashboards and search engine optimization is preferred.
·  Executive presentation and communications skills
·  Bilingual preferred (Fluent in English and French)
Secondary Job Category

Performance Marketing
Eligibility Requirements

·  Must be legally eligible to work in Canada without sponsorship
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire