Digital Marketing Campaign Specialist

Job description

The Digital Marketing Campaign Specialist will build and manage the relationship between the IBM Marketing “Operate' Team and the client's Marketing Manager, ensuring that IBM consistently meets and exceeds the client's needs.

They will take ownership for delivering high quality, timely execution of Digital Marketing activity across a number of platforms and channels, coordinating execution on larger engagements and executing directly on smaller ones. This will include website, email, SMS, mobile and potentially social media, leveraging leading martech from Adobe, IBM and Salesforce.

Key activities:

·  Campaign Execution Process : Setting up new campaigns in marketing platforms, managing the approval and production process and delivering campaigns. This may include working closely and collaboratively with delivery partners.
·  Content: Working with content provider (IBM or 3 rd party) to create an effective communication, providing recommendations and adapting content as required.
·  Audience : Working with audience data to achieve campaign objectives, providing forecasted audience volumes in advance and working with the client on an ongoing basis to improve targeting.
·  Campaign Optimization : this includes planning and launching A/B Test campaigns to trial new ideas for effectiveness as well as providing ongoing performance recommendations.
The Digital Marketing Campaign Specialist will additionally be involved in:
·  The Agile Marketing Planning process with Client Marketing Manager, IBM Marketing Lead and IBM Project Manager. Our approach balances planning with the flexibility to be responsive to new client requirements.
·  Collaborating closely with the Analytics Manager to understand past performance data for campaign and tactic planning; estimate production results at a campaign and tactic level and deliver performance reporting in line with client requirements.
The Digital Marketing Campaign Specialist will be part of an international environment, in direct contact with the end client. They will be part of a small but growing team working with big brand clients and will have the opportunity to be part of growing the offering for IBM. As they will be directly responsible for delivery, the role entails a high degree of attention to detail, as well as the ability to manage delivery efficiently.

Auto req ID

162104BR
Required Education

Bachelor's Degree
Role ( Job Role )

Package Consultant
State / Province

BUCURESTI
Primary job category

Consultant
Company

(0112) IBM Romania Srl
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

GBS
Preferred Education

Master's Degree
City / Township / Village

BUCHAREST
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3-5 years of experience on various marketing campaigns from initial campaign ideation to completion, ideally in a top agency or large corporate client environment
·  Strong marketing platform experience (e.g, IBM Watson Customer Engagement, Adobe Marketing Cloud, Salesforce Marketing Cloud) and marketing operations background.
·  Work closely with marketing team on campaigns (designer, copywriter, data modeler, digital manager etc )
·  Detail-orientated, client centric and adaptable
Country/Region

Romania
Preferred Technical and Professional Experience

·  Agile Delivery experience
·  Experience with Analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends)
·  Experience with ATL, Display, PPC, SEO and other marketing channels.
Secondary Job Category

Other Consultant
Eligibility Requirements

English advanced
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire