Content Marketing Professional

Job description

Job Summary:
The Content Marketing Lead will have responsibility for the execution of content development for the IBM Hybrid Cloud business. This role will act as a coordinator between different marketing functions such as thought leadership, event management, campaign execution and product marketing striving to build content that focuses on market needs. This role will play an important part in achieving approval of new content compliant with business quality management system.

This position can be located in Research Triangle Park, NC, San Francisco, CA or New York, NY.

Essential Job Duties:
·  Lead content strategy and messaging for IBM Hybrid Cloud
·  Lead execution of IBM Hybrid Cloud Imaging content for planned industry events and conferences
·  Develop product, competition and customer specific messaging to drive leads for the business
·  Collaborate across departments, including sales, offerings management, account management and services & support, to help define and tell the product and brand story
·  Lead the development of assets including case studies, reports, brochures, blog posts, infographics, trade show collateral, videos, testimonials and newsletters
·  Ensue content compliance with the business quality management system
Auto req ID

131389BR
Required Education

Bachelor's Degree
Role ( Job Role )

Content Marketing Professional
State / Province

NORTH CAROLINA
Primary job category

Marketing & Communications
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Hybrid Cloud
Preferred Education

Master's Degree
City / Township / Village

RESEARCH TRIANGLE PARK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Bachelor's degree in Marketing, Communications, English or related field
·  2-3 years of experience in business content creation
·  Experience creating compelling messages for different target demographics
·  Strong project management skills
·  Experience with major business software applications
Country

United States
Preferred Technical and Professional Experience

·  Experience in journalism preferred
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No