Content Marketing Manager

Job description

The Weather Company, an IBM Business is seeking a Content Marketing Manager to join our Business Solutions marketing team. The Content Marketing Manager will be responsible for creating, coordinating, adapting and integrating high quality content that represents TWC's values, key messages, and brand identity. In this role, you will work closely with Industry and Performance marketing teams to produce and optimize our campaigns by delivering targeted content in the right formats in alignment with business priorities.

·  Execute against a content strategy that has been built to support the various industries we serve, aligning content with the individual buyer's journey in each segment.
·  Collaborate with designers, industry and performance marketers, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. (e.g., research studies, e-books, whitepapers, infographics, guides, etc.).
·  Contribute directly or via ghost written posts to our blog on an ongoing basis in support of your industry needs and to attract site visitors through search, social, and our email subscribers.
·  Drive the development of content produced by your teammates, including conceptualizing the projects upfront and copy-editing prior to publishing.
·  Grow TWC's subscriber base by providing them regular, helpful content that's in-tune with their needs.
·  Serve as an exemplary writer, consistent with TWC's tone and mission.
CSUMarketingComms

Auto req ID

42912BR
Required Education

Bachelor's Degree
Role ( Job Role )

Business Partner Marketing Professional
State / Province

MASSACHUSETTS
Primary job category

Marketing & Communications
Remote work possible?

Yes
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Analytics
Preferred Education

None
City / Township / Village

ANDOVER
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  At least 3 years of experience in a content marketing role
·  Excellent copywriting skills
·  Detail-oriented and an excellent problem-solver
·  Excellent project management skills and demonstrated understanding of lead generation best practices
·  Utilization of SEO best practices and updated knowledge of SE marketing industry
·  Demonstrated knowledge of HTML and content management systems

Country

United States
Preferred Technical and Professional Experience

·  Experience with Google Analytics, Marketo, Salesforce, and other analytics, PPC and SEO tools

Secondary Job Category

Market Management
Eligibility Requirements

·  None