Content Creator (Japanese Speaking)

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

·  Write Japanese content (e.g., customer case studies) for Japanese audience.
·  Create and build new or improved storyboards to pitch to marketing and content leaders or agency.
·  Collaborate and coordinate with Global Content Creator on co-creation and local creation.
·  Manage production execution with 3rd party creative agency.
·  Coordinate priority of local creation contents across squads.
·  Develop an understanding of the IBM solution: use cases, target buyer personas, and complementary IBM product capabilities and competitive differentiation.
·  Optimize impact with target buyer personas – aligning product values to their most pressing needs and highlighting IBM competitive differentiation.

Required Technical and Professional Expertise

·  Ability to create strategic frameworks and storytelling for content production planning and briefs.
·  Writing skills for Japanese content (e.g. customer case studies).
·  Cross-functional project management skills across organizational hierarchies.
·  Advanced relationship building, negotiation and presentation skills.
·  Logical and structured thinker with the ability to exercise a high degree of independent judgment. based on data-driven analysis and business priorities.
·  Native Japanese, business level English.

Preferred Technical and Professional Expertise

·  B2B marketing experience in the IT industry
·  Strong understanding of digital marketing