Campaign Manager

Job description

This role is part of the Global Corporate Headquarters team leading the Campaign Management Discipline.

Campaign Managers own the lead-generation strategy and execution, and are accountable for campaign performance and revenue goals. At IBM they do so by bringing a specialist, cross functional team together to collaborate on the creation and execution of engaging and compelling customer journeys.

IBM's Campaign Managers bring an audience-first approach to planning and overseeing the campaign strategy, designing the customer journey throughout the life of a project. Key activities include developing, leading and executing an integrated end-to-end campaign strategy to meet campaign goals and objectives within scope and budget.

The CHQ team sets strategy and standards for technology and capabilities needed for the future.

The successful candidate must be
·  passionate about all aspects of digital marketing including programmatic media and marketing, Mar-tech and Ad-tech.
·  a strategic thinker, willing to collaborate across multiple stakeholder groups (including internationally), to test and iterate on their ideas to get to the best possible outcome.
·  able to articulate ideas with clarity and patience to educate others.
·  enthusiastic, collaborative, and able to work and thrive in a fast-paced environment. They must execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment.
·  creative, detail oriented, and have an analytical aptitude with a sales mentality. This role is located in IBM offices in New York City, NY.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.

Auto req ID

127982BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

NEW YORK
Primary job category

Marketing & Communications
Contract type

Fixed Term - Long Term
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  5+ years of experience in marketing, campaign management or related disciplines
·  2+ years of experience in leading complex projects
Country

United States
Preferred Technical and Professional Experience

·  3+ years of experience in digital marketing
·  1+ years of experience in working using Agile methods
·  Agency experience
Eligibility Requirements

·  None
Position Type

Professional
New Collar Role

No