Senior Manager, Digital Proposition - Commercial Banking

Job description

Job description

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade Solutions, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities. 

We are currently seeking a high calibre professional to join our team as a Senior Manager, Digital Proposition.

Principal Responsibilities

·  Define digital marketing and promotion roadmap that thrive for optimized customer awareness and adoption and sold financial impact
·  Develop effective digital customer programs and capabilities that will accelerate digital engagement and communication with Commercial Banking customers
·  Effective use of technology such as AI and data analytics to identify and create opportunities for digital acquisition as well as face-to-face sales optimization 
·  Driving the implementation of digital programs committed in AOP from digital growth perspective. Delivery of on-target, acquisition-led digital channel performance for I&I products and services
·  Responsible for liaison and alignment with wider company digital strategy and organizational alignment, especially integration with the BBPM strategy and collaboration on creative development. Collaboration with key business stakeholders to build solutions that will drive customer growth, propensity sales leads and business success
·  Promote digital commercialization transformation which links to overall Insurance & Investment business objectives through effective stakeholder engagement
·  Tracking of future digital marketing trends, business models and media consumption to enable timely commercial advantages

Requirements

·  Proven experience in proposition and marketing space within the banking financial or fintech industry, with a focus on digital channels
·  Solid experience in leading projects from transformation to commercialization
·  Strong understanding of digital proposition, acquisition, customer journey management, content creation, and data analysis
·  Strong stakeholder management skills through effective communication, business case presentation and influencing
·  Proven problem-solving skills with ability to consider alternative and lateral solutions, with the ability to anticipate challenges
·  Ability to prioritize and work independently under pressure within a team environment
·  Ability to use strong judgmental skills to identify and resolve complex problems whilst adhering to timelines and quality of output
·  Fluency in Cantonese, English, and Mandarin

You’ll achieve more when you join HSBC. 
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.