Assistant Vice President Marketing Services

Job description

Job Advert Details

Some Careers Grow Faster Than Others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
We are currently seeking a high caliber professional to join our team as a Assistant Vice President Marketing Services.

Role Purpose

The role holder will manage content for both the Public Website and Social Platform channels. This opportunity focuses on business goals achievement by ensuring all levers are utilised to deliver quality content and growth in HSBC’s target market. This includes but is not limited to leading the operations and initiatives implementation of the channels, optimizing channels performance, ensuring content aligns with both business strategy and regulations in place, creating relevant content to drive business KPIs.

Principal Accountabilities

·  Lead the formulation, development, management and execution of strategies for the Public Website and Social Platform channels. Key responsibilities include achievement of KPIs, management of available budget, and reinforcing our position as the leading international universal bank through content produced in our public platforms
·  Manage day-to-day operations of the Public Website and Social Media Platforms (working with stakeholders to create and update content, page optimization, page and social listening, page front- and back- end requirements, paid ads optimization, digital tools, governance tasks, page enhancements and the like) with the goal of optimizing for growth
·  Provide channel performance metrics and analysis to contribute to effective business management and decision making 
·  Utilize data to identify areas for improvement in channel performance
·  Collaborate with internal and external stakeholders to drive and navigate strategies to achieve business goals, while complying with internal processes and guidelines
·  Develop and recommend changes and improvements to operating models, procedures and practices based on subject matter expertise and understanding of HSBC and market best practice
·  Encourage and enable constructive cross-business teamwork by demonstrating collaboration and matrix management in action and challenging actions and behaviours that are not consistent with HSBC's diversity policy and/or the best interests of the business and its customers 
·  Contribute to the implementation and monitoring of the application of policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance
·  Communicate and adhere to HSBC policy and procedures in order to ensure good operational, financial and project management, policy and procedural compliance and early identification and effective resolution or escalation of issues that arise
·  Comply with the Marketing Process, Marketing Guidelines and Marketing FIM 

Information

Experience, Skills and Qualifications

·  At least three years working experience in Channel / Platform Management
·  Ability to work in a fast-paced environment and practice agile ways of working
·  Strong leadership, project management and partner management skills 
·  Strong interpersonal skills and ability to motivate others
·  Strong communication, analytical and multi-tasking skills
·  Self-motivated, results-driven and with passion in innovation to deliver incremental value to the business
·  Strong attention to detail and a creative mindset
·  Knowledge and familiarity with back-end channel requirements is an advantage
·  Experience in using Adobe Analytics, Adobe Creative Cloud (Photoshop, InDesign, Dreamweaver), Tealium Tool, Looker Analytics is an advantage
·  Must be at least a Bachelor’s Degree holder

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

You’ll achieve more when you join HSBC.
  www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.