Senior Manager, Home2 China Brand Management

Job description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement:

Reporting into our Greater China & Mongolia Brand Management team, this position supports the Home2 Suites China Master License Agreement (MLA) business model partnership, which represents one of our largest and fastest growing portfolios in Asia Pacific.

 

You will collaborate with Senior Brand leaders, MLA partners, and internal stakeholders to enhance education, adoption, engagement, and compliance of enterprise and brand initiatives and standards while executing brand strategies and priorities, driving business value across the product lifecycle, and supporting MLA above-property leaders in utilizing Hilton’s resources to optimize revenue, quality, guest satisfaction, and brand goals.

 

As Senior Manager, you will be the brand expert in China, integrating efforts across both organizations and leading working group level negotiations. The role requires experience in a dynamic global environment, a strong attention to detail, creativity, entrepreneurial thinking, and the ability to effectively represent the brand.

 

Position Summary:

The Senior Manager, Home2 Suites China Brand Management is responsible for:

The Senior Manager will support brand management activities for the Home2 Suites by Hilton brand in China, focusing on maintaining brand health, coordinating with operational and functional teams, facilitating training, managing reports and analysis, overseeing projects and change initiatives, and implementing enterprise and brand strategies.

Supporting Strategy

·       Ensuring the business has the correct focus, delivers the right level of profitability, and long-term brand equity. Adapt the brands’ value proposition, operating model, product – including prototype and programming – to reflect the needs of guests, owners, and operating contexts in the region, while maintaining differentiated swim lanes relative to other Hilton brands and competitors.

·       Supports Brand Management leadership in developing short and long-term strategies and priorities for the brand through an annual planning process, coordinates the development and approval of the annual program fund budget with agreement across the various organizations and teams.

·       Ability to think strategically, with the know-how to deliver at the brand, regional, and property level.

Stakeholder Liaison & Support

·       Serve as the primary contact for MLA above-property working teams.

·       Serves as the main point of escalation through a proven solutions-based mindset and comfort in navigating difficult discussions, ability to effectively address issues in collaboration with others as appropriate; ability to proactively identify and prevent potential problems; navigate and influence decision makers in a highly matrixed environment; establish and grow strong partnerships and build consensus with diverse, cross-functional collaborators globally.

·       Develop strong, positive relationships both internally and externally, gather feedback, addresses concerns, and cultivate enthusiasm for the brand and support for enterprise and brand initiatives.

·       Representing, promoting, and building excitement for the brand to a broad range of external and internal stakeholders to include owners, guests, and colleagues.

 

Executing for Results

·       Monitors holistic regional brand health and drives performance against KPIs by liaising across the enterprise and with the MLA partner to develop strategies and tactics for trending portfolio opportunities.

·       Develops and leads project plans against short and long-term strategies. Working closely with various workstreams to ensure timely progress.

·       Proactively manages and executes day-to-day activities for enterprise and brand initiatives including localization, implementing change management processes such as development of resources and facilitation of education and other engagement opportunities to ensure high levels of adoption.

·       Completes timely account governance including reporting, dashboards, meeting facilitation, and analysis.

·       Supports the brand in region with compliance to the terms of their agreement and ensures resolution including good financial standing, properly executing an approved Quality Assurance program, adherence to approved Brand Standards, and a reasonable waiver process.

What are we looking for?

We seek self-starters, who are passionate about hospitality and building strong, productive partnerships. This role is for those who will excel at managing one of our powerhouse brands in a dynamic and growing region. We believe success in this role will demonstrate itself through the following attributes and skills:

·       Excellent communication skills, both written and verbal, including identifying critical information and sharing those messages with appropriate groups.

·       Strong time management skills, ability to prioritize activities efficiently, and ability to work independently in a fast paced and agile environment.

·       Ability to listen, gather critical information, identify opportunities, and problem solve.

·       Experience with data analysis, interpretation, identifying insights, and developing recommendations.

·       Ability to write reports, business cases and develop and deliver impactful presentations.

·       Influencing skills to lead and collaborate with internal and external partners to achieve desired outcomes, and comfortable dealing with ambiguous situations and in setting expectations.

·       Absolute discretion and confidentiality regarding sensitive information.

·       Strong project management skills and highly organized with a consistent record of working on complex projects with multiple partners and cross-functional teams.

·       Ability to navigate large, matrixed organizations and build/maintain positive and productive relationships.

·       Understanding of local enterprise culture and ways of working preferred.

 

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

·       Five (5)+ years of professional experience

·       Three (3) + years of hospitality experience, preferably within the Chinese market; domestic brand experience a plus

 

What is it like working for Hilton?

Hilton is the world’s leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all! 

We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.