Director - Marketing

Job description

A Director of Marketing plays an essential role in developing and implementing the annual PR and marketing plan, driving key objectives, current initiatives and leading relevant activities relating to the hotel.

The role will be responsible for directing the hotel’s PR and marketing team, driving results and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

What will I be doing?

As Director of Marketing, you will be responsible for performing the following tasks to the highest standards:

Lead and direct the marketing and PR function on hotel level, create and implement all departmental strategies within budget guidelines and ROI targets

Oversee execution of all B2B and B2C marketing and PR strategies, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness

Responsible for measuring the success of all marketing and PR activities, and producing performance reports for all key stakeholders

Head up and champion all media relations activities throughout the hotel ensuring all media and press kits are up to date, media visits are executed perfectly and press releases, features, events, newsletters, brochures are delivered and accomplished to an outstanding level

Be in charge and lead all internal communications initiatives and strategies to include developing stories, filming, responding to requests quickly, sharing information with key stakeholders and ensuring all written work is 100% accurate and reflects the hotel in a professional manner

Ensure full support is given from marketing and PR towards all hotel departments and print collateral requirements are met within budget guidelines

 Be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities

Direct individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment

Monitor, identify and execute opportunities for growth of the Hilton loyalty program Hilton Honors and booker incentive programs by adhering to on-property guidelines

Lead the team in conducting continuous analysis of competitive environment and consumer trends, continuously evaluate and drive commercial success whilst identifying key PR opportunities

Identify and drive a sound social media strategy for the hotel and support departmental initiatives

Continue to develop, grow and identify opportunities for key partnerships whilst driving revenue in all hotel disciplines

Ensure hotel maximises all media, customer, marketing and PR activity locally whilst ensuring participation in global partnerships initiatives

Handle all appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy

What are we looking for?  

A Director of Marketing serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

College Degree in Marketing, Communications, Public Relations or Hotel Management

Experience of working in a similar senior marketing and PR position in the hospitality industry fora number of years

Experience of directing, managing and motivating a winning team along with evidence of driving successful team results

An advanced knowledge of creating, leading and managing projects and campaigns recognising priorities and working to budget restraints and tight deadlines

Complete understanding of key functions relating to PR and marketing strategies and initiatives whilst managing multiple work streams

Considerable experience in developing and implementing effective and realistic PR and marketing plans and strategies, including budget evaluation, extensive communication written work, management and reporting

Demonstrates ability to interact effectively with various levels of management

Outstanding communication skills in all areas of writing, listening and speaking English.

Developed proficiency of native language dependant on location of role

Communicates key information effectively to all levels of management using a variety of communication tools

Proficiency in Microsoft Office applications, budget management, effective presentation skillsand management of staff Able to think analytically, critically and strategically when faced with unique opportunities,challenges, prioritising and identifying productive solutions Demonstrates a sound understanding of commercial awareness and has the ability to influence others in key situations whilst maintaining positive relationships

Demonstrates extensive experience of written work in a marketing and/or PR role

 Able to establish excellent interpersonal skills amongst teams by demonstrating strong leadership and cultural sensitivity

Outstanding knowledge of commercial and environmental awareness whilst identifying and executing calculated risks with pre-determined successful outcome

Understands the importance of a flexible approach with the ability to adapt and change priorities where necessary

An accomplished and proficient leader offering excellent judgement, time management and decision making skills

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

·  Hospitality - We're passionate about delivering exceptional guest experiences.
·  Integrity - We do the right thing, all the time.
·  Leadership - We're leaders in our industry and in our communities.
·  Teamwork - We're team players in everything we do.
·  Ownership - We're the owners of our actions and decisions.
·  Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

·  Quality
·  Productivity
·  Dependability
·  Customer Focus
·  Adaptability What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!