Staff Marketing Manager, Event Content & Social Media, GridOS Portfolio
Hyderābād (Hyderābād) Marketing
Job description
Job Description Summary
GE Vernova is a purpose-built company, positioned with the solutions to accelerate the energy transition. We are leading a new era of energy - electrifying the world while simultaneously working to decarbonize it. Grid Software, a business until within GE Vernova’s Electrification Software business, provides mission critical software, GridOS®, to global utilities to help them deliver reliable, sustainable, and affordable energy. We are looking for a Sr. Marketing Manager, GridOS Portfolio to join our global team.This role – part storyteller, part program manager – will be responsible for developing strategies, defining tactics, and leading the execution of thought leadership programs in event and social media channels to increase awareness of the GridOS portfolio. The successful candidate will bring a creative and analytical mindset with an understanding of how to communicate complex topics succinctly and powerfully.
Job Description
Roles and Responsibilities
- Leverage market research, analyze trends and use customer data / feedback to inform messaging that reinforces GE Vernova’s Grid Software leadership and bridges content gaps
- Drive external GridOS awareness and education via event and social channels, leveraging core strategy, product positioning, customer use cases, and innovations to deliver relevant, targeted content to our audiences
- Partner with executive speakers to develop and manage event session titling, abstracts, and presentations – provide editing support and coordinate design resources to ensure stage-worthy content
- Manage portfolio-level content needs for events and be the bridge between event and social programs to ensure we are maximizing awareness opportunities
- Develop and own social and event listening programs to evaluate the broader energy ecosystem and competitive landscape and recommend topic alignment with relevant themes and message opportunities
- Own our social media message strategy and manage our agency to execute a robust program
- Research competitors to find content gaps and keyword gaps that offer differentiation and new opportunities to tell our story
- Partner with the communications org to identify and support event and social media opportunities to improve GridOS message resonance and perceptions across the company
- Define KPIs and manage the performance of event and social content to demonstrate message resonance
- Provide editing support where needed across event and social channel programs to improve quality, clarity, and impact
Required Qualifications
- For roles outside of the USA- This role requires advanced experience in the Marketing & Content Creation and Management. Knowledge level is comparable to a Bachelor's degree from an accredited university or college ( or a high school diploma with relevant experience).
- Recent professional experience managing content programs, content development, event promotional and presentation content, social media content, and/or messaging programs for B2B audiences
- Bachelor’s degree, preferably in Business, Marketing, Communications, Journalism or related field
- Superb writing, editing, and proofing skills; portfolio demonstrating skills to support event presentations, social media, video, and executive level content
- Strong organizational skills and attention to detail
- Results-oriented, highly-autonomous self-starter with a focus on measurable impact
- Project management, managing complex projects with multiple stakeholders and competing priorities
- Self-directed with strong leadership, communication, and decision-making skills
- Experience simplifying complex concepts and communicating effectively with strategic audiences
Desired Characteristics
- Experience working in a large, matrixed organization a plus
- Experience collaborating with executives on presentation material
- Experience managing social media programs
- Experience working with agency partners
Additional Information
Relocation Assistance Provided: Yes