Analyst, Consumer Research

Job description

Overview

OVERVIEW

Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, Footaction, Kids Footlocker, Lady Footlocker and Eastbay.

 

We are seeking an expert in quantitative and qualitative research to develop the analysis to support the marketing and research initiatives for Foot Locker, Kids Foot Locker, Lady Foot Locker, Eastbay, Champs Sports and Footaction. The ability to use your market analysis skills to assist executives in making objective and business focused decisions is needed. This role will provide analytical support and strategic insight into consumer behavior and trends aiding in the development of ongoing marketing strategies to support sales. This position will report to the Senior Manager of Consumer Research.

 

SUMMARY OF POSITION:
The primary goal of this position is to support all marketing research efforts for Foot Locker Inc. This person will use tools of primary and secondary market research and data analysis to support the efforts of the team to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors. 

Responsibilities

RESPONSIBILITIES

·  Develop and execute research initiatives for the marketing organization including conception, design, data collection, analysis, drafting, programming, testing and dissemination – in an organized, collaborative, and resourceful manner
·  Monitor developments in the marketplace, including direct and indirect competitive offerings
·  Develop presentations used to communicate and leverage research to drive business decisions across all channels, including in-store, online, email, direct mail, and events
·  Create and support internal forum to leverage competitive information and deep dive as-needed
·  Monitor brand health and competitive perceptions through bi-annual surveys
·  Support ongoing trend forecasting and cultural trend mapping
·  Manage ad hoc projects and initiatives as needed throughout the year
Qualifications

QUALIFICATIONS

·  Bachelor’s degree in an applicable field
·  2-3 years experience in market research and/or consumer insights
·  Outstanding analytical abilities, enjoy working with numbers and interpreting data into actionable plans
·  Experience in both quantitative and qualitative research and pros/cons of each
·  Excellent communication skills (in-person, e-mail and presentations)
·  Strong Microsoft Excel, PowerPoint and analytical skills
·  Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
·  Ability to drive research forward independently
·  Ability to manage relationship between research vendors and internal stakeholders
·  Passion for sneakers and sports

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

·  Cameras must be on for all virtual interviews.
·  AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $48,000-$65,000. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits :

·  Employee Discount
·  Paid Time Off
·  Medical | Dental | Vision Coverage
·  401(k) | Roth 401(k)
·  Stock Purchase Plan
·  Life Insurance
·  Flexible Spending Account
·  Opportunities for Advancement
·  Tuition Reimbursement for Qualified Courses
·  Strong Company Culture
·  Employee Resource Groups