Marketing Cloud Product Owner
Barcelona, SPAIN Marketing
Job description
At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people’s lives. As the largest Certified B Corporation® in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.
In IT & Data, we inspire and empower Danone through the world of tech and data. Our mission is that, by 2025, technology and data are strategic differentiators of Danone, powered by an agile IT & Data organisation.
As Consumer Care Product Analyst, you will play a key role in delivering both the IT & Data mission and renew ambition by enabling business growth through technology and data.
Key accountabilities, deliverables & KPIs, impact on business results
We're currently looking for a Product Owner to join our Commercial Tech team at Danone IT&Data. As a Product Owner, your primary responsibility will be to drive engagement with consumers and Health Care Professionals (HCP) by overseeing our suite of marketing automation products. You will act as a bridge between internal stakeholders and technical teams, ensuring effective collaboration and delivering significant business value.
· Product Expertise: Take ownership of our "consumer/HCP engagement" products, such as Salesforce Marketing Cloud and Personalization Studio. Use a product management approach to measure performance and drive continuous improvement.
· Stakeholder Collaboration: Work closely with internal business customers, including Global marketing automation business product owner, local marketing team and digital marketers, Data Compliance Officers, and IT peers globally/locally. Your ability to manage relationships and find solutions will be key.
· Cross-Functional Coordination: Collaborate with other product owners and assist senior product managers in executing product strategies. Conduct end-user marketing research, translate business requests into product development backlogs, and ensure successful product delivery.
· Product Metrics and Documentation: Organize and track product metrics, maintain detailed documentation, and create roadmaps and communication plans.
· Industry Insights: Stay up to date with industry trends and emerging technologies, contributing fresh ideas to the team.
· Launch Support: Coordinate marketing activities, prepare product documentation, and conduct training sessions for internal stakeholders.
Do not hesitate to apply if you have...
· 5 to 8 years of product management experience in an international work setting.
· Strong organizational skills, including excellent planning and budget management abilities.
· Self-motivated and proactive, capable of independent and team work.
· Hands-on experience with marketing automation tools (such as Salesforce marketing cloud, Adobe) and setting up integration with other systems.
· Proficiency in managing budgets and allocating resources.
· Proficiency in Salesforce CRM, with a mandatory Salesforce marketing cloud certification and at least 2 years of experience.
· Familiarity with scrum methodologies (preferably SaFe or Scrum certified) and project management tools (JIRA, Confluence, or Asana).
· Attention to detail in end-to-end delivery, prioritization, and meeting deadlines.
· Excellent understanding of the product-centric approach in IT organizations.
· Excellent verbal and written English; knowledge of other languages is advantageous.
What does future career progression look like?
At Danone, you will work to make a vision a reality: “One Planet, One Health” and it doesn’t matter what position you are in to impact it. Here you will have space to create, to undertake, to grow and above all to be yourself, thanks to our culture of Inclusive Diversity, where we are clear that “our differences are what make the difference”. You will work with agile methodologies, in high-performance teams where you will learn, influence and contribute to achieve specific objectives and thus grow with the company. We want you to come and see for yourself, but if you want more information before, click here to convince yourself: Careers at Danone | Danone
And what’s next?
If you have come this far you will have already convinced yourself... Apply!
"At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing else"