Digital Marketing Manager- Danone Canada

Job description

Danone Canada is the country’s largest consumer-facing B Corporation. Our mission is to bring health through food to as many people as possible.

Danone Canada is looking for a Digital Marketing Manager- Danone Canada in Boucherville or Mississauga.

As part of this mandate, you will assume the following responsibilities:

Mission: As a digital marketing manager, you will be responsible for strategic planning, execution and consistency between the various digital activations in Canada (including: SEO / SEM, email, social media and digital advertising) with the brand strategy.

More specifically:
• Plan and strategically execute the digital component of brand campaigns (including: SEO / SEM, CRM, social media and digital marketing)
• Measure, quantify, and report performance, being a strength of recommendation
• Ensure sharing of best practices and team education in the face of digital breakthroughs and new trends in the field
• Lead the development and implement the digital strategy of the brands for which you are responsible
• Analyze and communicate campaign results and future optimizations - including the implementation of studies and performance reports, in collaboration with the agencies involved
• Manage relationships with digital agencies, and media agencies
• Identify trends and new technologies adapted to Danone Canada's activities. Provide strategic recommendations and planning for possible adoption
• Manage the annual budget related to activities

The ideal candidate will have the following qualifications and skills:
• Bachelor's degree in Business Administration with specialization in Marketing or Communication.
• 3 to 5 years of experience in digital marketing, web project management, and digital campaign planning
• Be bilingual (English and French), written and spoken.
• Experience in digital marketing agency (an asset)
• Strong interest in data, including a good knowledge of Google Analytics, Adwords, Tag Manager, and experience with tracking codes and reporting.
• Be proactive, creative, open-minded.
• Be independent, have the ability to manage budgets with rigor and be able to work in teams and manage cross-functional projects.
• Experience with a content management system (CMS) and basic HTML skills (an asset)

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value; and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia, Oikos, DanActive, Danone, Silk plant-based foods and beverages, So Delicious Dairy Free and more.

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