Cow & Gate (Milks) Brand Manager

Job description

GBN - Nutricia Ltd.,a subsidiary of Danone, is looking for Cow & Gate Brand Manager United Kingdom (GB)LondonDanone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

Danone is a major FMCG company in the UK, with market leading brands across four divisions: Waters (Evian, Volvic), Dairies (Actimel, Activia, Shape), Early Life Nutrition (Aptamil, Cow & Gate) and Nutricia Medical (Fortisip).
Danone Nutricia Early Life Nutrition is the biggest and fastest growing of Danone's four divisions, whose mission is "We make every day count for you & your baby". Danone Nutricia Early Life Nutrition manufacture and sell a variety of nutritious products including Infant Formula Milk, Growing Up Milk, Cereals and Foods under two market leading brands, Aptamil and Cow & Gate.
We believe that by helping mums and babies get the right nutrition during the first 1,000 days of life, from pregnancy until two years old, we can positively influence both short and long-term health outcomes.

Objectives of the role

Responsible for driving and activating the journey conversion of Cow & Gate Special, FOM & GUM businesses. (FOM = Follow on milk, from birth to 6months; GUM = Growing-up Milk, from 6 months to 12 months )

This includes specifically:
- Maximise the lifetime value of our consumers by optimising conversion and length of journey in milks
- To lead the short & long-term development of the FOM/GUM business to drive positive, profitable, growth through the length of the journey - exploring new platforms of communication & innovation to unlock, working in close collaboration with the C&G Brand Consumer Engagement Manager
- To unlock the consumer special portfolio by driving conversion from IF (Infant Formula) to specials through coms
- To support SBM in developing innovative Communication plans for the total first diet strategy (Combining milk & food)
- To Support the Milk category business understanding and initiatives within the Commercial Management Process
- As a C&G team member, create and optimise Journey Coms base on the new brand platform

Targeted profile

Education:
Degree qualification

Professional Background:
Brand marketing, Sales, Innovation or Consumer Insight manager within blue chip FMCG/ consumer/ healthcare environment

Mobility
Openness to future mobility and / or cross functional interest would be a bonus

Skills

·  An intuitive marketing thinker, strong consumer and brand empathy. Shows clarity of thinking by balancing business rigor and strategic principles with intuition to deliver rounded recommendations.
·  Entrepreneurial/commercial acumen: self-starter curious, inventive, fast, risk-taking, rigorous.
·  Thought-leadership as well as executional project leadership
·  Project leadership and People leadership: Able to lead a multi-cultural, multi-functional team, overcoming barriers, managing complexity and uncertainty. Passion to succeed and make a difference
·  Excellent communication skills, able to lead and influence across all functions and levels

For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
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