Associate Brand Manager

Job description

About the job

If you are seeking for a new challenge in Brand Building, have 3-5 years of marketing in CPG/FMCG experience and want to build a career at one of our core brands, apply to this role as an Associate Brand Manager.
About you

 

 

Objectives of the Role

- Lead and manage business processes including demand process, GPS, and S&OP.
- Utilize analytical skills for market diagnostics (Nielsen-SOM, panel) and performance KPIs of brands/innovations (sell in/sell out).
- Measure brand power, awareness, TOM, and equity drivers.

 

Key Responsibilities
- Particpate in building and implementing equity strategies based on consumer insights.
- Manage communication campaigns across TV, Digital, PR, influencer marketing, e-commerce, and AI.
- Conduct market/consumer studies using qualitative and quantitative methodologies.
- Understand media flow and performance variables (TV, digital, PR KPIs, etc.).
- Drive innovation processes from start to finish, collaborating with plant and logistics teams.
- Follow up P&L key lines: volume, COGS, NS, profitability, A&P.
- Develop and manage annual marketing plans with manager

 

Target Profile
Skills
- Leadership and positive influence across multidisciplinary areas.
- Strong networking and communication skills (clarity, synthesis, concreteness).
- Presentation skills with a focus on storytelling.
- Fact-based decision-making.
- Extroverted, comfortable speaking in public forums, debating with facts.
- Quick adaptation and fast landing in new environments.
- Resilience, openness to change, flexibility.
- Strong follow-up skills.
- Agile, able to keep up with fast-paced environments, sense of urgency.
- Organized with good planning and anticipation.

About Danone

Join Danone in bringing to life our vision of 'One Planet, One Health.' Embrace a culture of Inclusive Diversity where your unique contributions drive our collective success. Seize the opportunity to innovate, lead, and make a meaningful impact. Work collaboratively in agile teams to achieve specific goals and grow alongside the company. Come experience it for yourself!
Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

About Us