FBP E-Commerce Manager

Job description

Key Responsibilities / What you can bring to the team:

·  Base on Product marketing calendar, to develop Tmall marketing calendar, lead campaign planning & execution, new product launch in Tmall channel & drive performance optimization
·  Brief in assets needs to AD, & make sure assets preparation & go live on time base on Tmall campaign calendar including Tmall media assets, search, in-store etc multiple touch points inside Tmall
·  Base on global roadmap eg. feature/function, user experience revamp/optimization, new digital tools etc. to develop Tmall roadmap, check technical feasibility in Tmall channel & lead local adaptation/ execution.
·  Brief in project/new function & feature/new experience intention/needs to AD/IT, and seek support/co-work to develop in Tmall, lead project execution and make sure launch on time.
·  Manage Tmall flagship store E merchandising plan/product prioritization by understanding of product performance/trend.
·  Understand Tmall flagship store traffic, traffic trend & traffic construction to drive traffic generation plan & traffic optimization as yearly, monthly, daily basis.
·  Closely work with global Ecommerce team to drive valuable discussion regarding Tmall new intentions base on yearly objectives & get China initiatives validate & actioned.
·  Campaign, assets performance analysis and lead feedback to global/cross functional teams for future improvement
·  Deep understand of Tmall clients’ profiles, user behaviors to lead user experience in-store optimization.
·  Seeding insights/relevant market practices/new trends to global & local cross functions team to drive Tmall long term plan/improvement