Copywriter

Job description

Responsibilities:

Supervise

·  Assist Copywriting Leads in the conceptualization and creation of copywriting for creative projects of all types.
·  Oversee guidance of creative execution with external vendors and agencies.

Create

·  Create persuasive messaging and tell compelling stories that generate brand loyalty in consumers.
·  Write and edit fresh and engaging on-brand copy for product stories, web content, video scripts, promotional emails, newsletters, editorials, PR, and all forms of social media materials.
·  Optimize writing to support the brand’s content strategy.
·  Effectively take and implement brand, concept, and copy direction from Global Artistic Direction teams and appropriate to local market.
·  Work across platforms and media including digital, events, CRM, and e-commerce to build experiences of varying levels of complexity.

Manage

·  Manage the quality of all types of copywriting (locally initiated creation, adaptation, translation) throughout all stages of a project.
·  Work with the Project Management team to ensure projects are executed on time.

Mentor

·  Mentor and nurture Copywriters.
·  Help set Copywriter goals that align with the individual and team and perform reviews when necessary.

Communication

·  Work effectively in a bilingual environment (Mandarin and English).
·  Confidently articulate copy and concept rationale and lead conversations with teams, vendors, and key stakeholders.

Collaborate

·  Work collaboratively with Designers and other team members to produce best work.
·  Participate in content and creative brainstorms and consistently provide ideas relevant to marketing and digital landscape trends.
·  Facilitate communication, collaboration, and learning across local and global teams to ensure creative and content alignment.
·  Work with Marketing teams to ensure the most creative and effective work is created.

Requirements:

·  Excellent writing and conceptualizing abilities for all relevant media and platforms with an understanding of best practices for each.
·  Strong local brand copy adaptation abilities along with locally initiated creative idea conceptualization skills.
·  Constant curiosity about the intricacies of human behavior, beauty trends, pop culture and ways to make a difference in the world through storytelling.
·  A solid understanding of marketing principles and brand/product positioning strategies.
·  Solid interpersonal skills along with good verbal, written and visual communication capabilities. Good presentation skills.
·  Deep understanding of local market creative, culture, sensibilities, and nuances with a solid knowledge and understanding of design, usage behaviors, and engagement methods for major commerce and social (e.g. Wechat, Weibo, etc) platforms in China.
·  Native command of the Chinese language but can equally communicate effectively in English.
·  Proactive and a constantly curious self-initiated learner that is fearlessness in tackling multiple projects under tight deadlines.
·  Self-motivated and resourceful. Strong work ethics and takes pride in the quality of their work.
·  Effective organizational skills and with an extreme attention to detail.
·  Flexible and positive team player that enjoys working in collaborative scenarios across teams, disciplines, and regions. Equally effective when working independently.
·  5+ years of copywriting experience writing for a brand within an advertising/design agency, in-house agency, or a combination of both. Ideally have had some experience managing a team.