Digital Media Specialist

Job description

Position Description:

The Digital Media Specialist will be a key member of our Canada Marketing and Communications team, supporting the planning and execution of digital campaigns across lines of business. If you’re passionate about digital marketing, experienced in B2B campaigns, and skilled in SEO and website management, this role could be your next big step! In this role, you’ll collaborate closely with our Manager, Digital Communications, to strengthen CGI’s digital presence across Canada. Think you’re the right fit? Apply now – we’d love to meet you!

Your future duties and responsibilities:

• Manage CGI’s Canadian webpages, ensuring content is optimized, aligned with SEO best practices, and selectively localize global campaigns and pages to resonate more effectively with the Canadian audience.
• Work with web analytics using tools like Google Analytics to gather insights and continuously optimize website performance.
• Oversee the copy, design, and production of digital assets for CGI’s marketing programs in Canada across industries, including landing pages, SEO-rich website copy, social media posts, and other assets.
• Develop and implement SEO strategies to drive website traffic and improve search engine rankings.
• Handle day-to-day management of CGI’s editorial calendar across digital channels, including planning, posting, ROI analysis, and reporting.
• Support social media engagement and brand awareness campaigns.
• Develop and implement segmentation strategies to effectively target specific audiences through digital campaigns.
• Build and manage campaigns on HubSpot, including lead nurturing, segmentation, and contact list management.
• Define and report on digital and social media metrics that align with CGI’s business and talent acquisition goals, preparing benchmarks and analyzing industry and competitor landscapes.
• Assist in team workshops related to social media, staying up to date with platform best practices through research.
• Breakdown of responsibilities: approximately 35% website management, 45% campaign management, and 20% social media engagement and brand awareness.

Required qualifications to be successful in this role:

• 2-3 years of experience in a digital media and social media marketing role, with proven skills in website management and SEO.
• B2B experience preferred, ideally within the tech or consulting industries.
• Proven experience building and managing campaigns on HubSpot (or a similar platform).
• Strong analytical skills, with experience in web analytics and data-driven strategy development.
• Proficiency in Excel for data analysis, reporting, and campaign tracking.
• Ability to work under tight deadlines, managing multiple projects and campaigns simultaneously to ensure timely, on-budget delivery.
• Proficient in Microsoft Office products (knowledge of Adobe Creative Suite is beneficial).
• Excellent writing, editing, presentation, and communication skills.
• Bilingual – fluency in both English and French is required.

Bilingualism (French and English) is required for this position due to the nature of the role requiring interaction with national and global clients.

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.

Come join our team—one of the largest IT and business consulting services firms in the world.