Brand Comms Assistant – In Store

Job description

Division/Dept

Brand Planning & Creative / Marketing and Loyalty

Location

Holborn/home

Reporting to

In-store Brand Comms Executive

In a nutshell

We have over 600 supermarkets, 838 Sainsburys Locals and 1,200 Argos point of presence serving over 30M customers a week. For Sainsbury’s, stores are our number one customer touch point and therefore by definition our most important marketing channel. Within Argos, whilst the vast majority of customer sales start online, collection in-store is an important part of the customer experience. 

As a team we manage and create communications across all our brands in-store, working with the propositions and creative teams to ensure we are translating our propositions into compelling communications. The expectation is that we bring leading edge thinking in behavioural economics and heuristics to the fore to step change how we connect with our customers, delivering creative excellence and driving sales.

What you need to do

• Support the delivery of in-store channel communications across our brands working alongside the In-store Brand Comms Executives and Managers. Supporting on relevant projects and campaign management, taking ownership where required. This will include how we communicate value, innovation and quality alongside seasonal and customer plan events and secondary space/category propositions. 
• Deliver campaigns against budgets allocated.
• Become an expert in in-store marketing with the ability to confidently contribute to conversations with key stakeholders including the campaign and creative teams.
• Spend significant time in our stores as well as those of our competitors.
• Ensure operational excellence and ensure campaigns are delivered right first time, to brief, with minimal impact on busy store teams.
• Work alongside store display colleagues on visual merchandising and display elements. 
• Maintain creative excellence for all communications in-line with evolving brand guidelines.
• Support the In-store Brand Comms Executives on developing trials, implementing new concepts and ad-hoc projects.
• Maintain the store profile database and complete all project administration correctly to required timescales.
• Manage our comms to stores, identifying opportunities for improvement & impact. Ensure communications are updated and communicated correctly to stores and colleagues.
• Take briefs from stakeholders and translate them into POS elements, digital content & in-store tannoys across all store formats ensuring stores have correct allocations. Ensuring they are delivered to a high standard, to brief and to budget.

What you need to know

• An ability to learn how to brief communication, respond to creative ideas, and work with designers to get quality output.
• Understand how the end-to-end retail processes work from idea to in-store execution.
• How to embed new ideas & processes within our team, and our key stakeholders
• How to work with agencies.
• Sound creative judgement and a love of brands.
• Passion for customers and a good understanding of the retail landscape.
• Initiative & self-starter.
• Relationship building.
• Good project management and organisational skills with the ability to successfully prioritise and multitask.
• Strong communication and listening skills.
• Enthusiasm for execution and attention to detail, taking pride in the work we do.
• Ability to collate information and to make recommendations.
• Honest and open attitude and willingness to explore new ideas.
• Collaborative working style and team player.

What decisions can I make

• You will help shape the future of our in-store communications by being part of deciding what we do, how we do it and how we deliver it through our colleagues.

Resources available to me

Support of line manager and wider instore team

Agency and internal creative support

Print resource 

Marketing Excellence Programme