Director of Sales

Job description

Company Description

Sofitel Al Hamra Beach Resort

Job Description

·  To assist DOSM in establishing annual budget and actions plans.
·  To maintain complete and supported records of all sales agreements, contract and quotes for the hotel as per Sofitel Luxury hotels Policies and Procedures.
·  To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize Operating results.
·  To achieve revenue goals set by market.
·  To coordinate sales team’s activities in order to secure new and repeat business in order to achieve and exceed budget.
·  To track, measure and analyze the productivity of the sales team so as to achieve and exceed goals.
·  To maintain a perpetual analysis of key accounts in the market and group movements in the region.
·  To have a thorough knowledge of the comp set activities in terms of sales and actions plans.
·  To continuously add and update the database of contacts and local group leads, including the comp set, in order to implement an efficient solicitation program.
·  To entertain, and ensure sales team entertain as well, potential and current customers based on business priorities.
·  To ensure that all credit, billing and collection procedures that have been established by the hotel are implemented following the Credit Policies and Procedures.
·  To ensure implementation of correct booking and filing procedures, including group room and meeting program history, Catering set up and themes, contractual agreements etc.
·  To attend monthly credit meetings, with Executive Committee members, ensuring that all necessary follow up is presented in concise and efficient manner.
·  To define and target key accounts and develop effective solicitation with the Sales Managers.
·  To research and explore new markets and potential accounts for sales team to follow-up.
·  To ensure that sales team project a warm, professional and welcoming image.
·  To be demanding and critical when it comes to departmental standards.
·  To ensure that all Departmental operations Manuals are prepared and updated annually.
·  To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
·  To ensure that all meetings are well planned, efficient and results oriented.
·  To keep and so safeguard all contracts and financial documents.
·  To identify training needs and plan training programs for the Sales Team.