Digital Media Manager

Job description

Company Description

Accor is a world leader in the hotel industry, present in 110 countries, with more than 5,500 hotels and 10,000 restaurants and bars. The group deploys an integrated hotel ecosystem that is among the most diversified in the sector, notably associating luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues for shows and entertainment, clubs, restaurants and bars, private residences, shared accommodation, concierge services and co-working spaces. Accor has a portfolio of incomparable brands, led by more than 300,000 employees around the world.

Job Description

The Digital Media Manager will be responsible for executing and analysing Accor’s digital media strategy across the Pacific region, supporting the acquisition and retention of guests. The successful candidate will manage paid media campaigns, oversee media agencies, and collaborate closely with internal teams to optimize performance and deliver results aligned with key business goals.

This is a fixed-term contract role for 10 months.

Key Responsibilities:

·  Media Strategy & Optimisation: Lead the execution and optimization of paid media strategies (including programmatic, display, and social media) across the Pacific. Monitor campaign performance, providing insightful reports and ensuring alignment with KPIs.
·  Collaborate with Agencies & Partners: Strengthen relationships with media agencies, strategic partners (Google, Meta, Microsoft), and key publishers. Manage ongoing partner calls, share new opportunities, and drive media innovation.
·  Cross-Regional Collaboration: Work closely with global media teams and local country teams to ensure alignment of business objectives and campaign strategies. Support the adoption of global initiatives while customizing for regional needs.
·  Budget Management: Manage the media budget, ensuring effective use of resources across multiple markets and channels. Optimize spend to enhance campaign performance and meet financial targets.
·  Innovation & Growth: Stay ahead of digital media trends and emerging technologies, supporting projects related to data-sharing, cookieless targeting, and new advertising channels.
·  Team Leadership & Training: Lead and mentor in-country teams, fostering a high-performance culture, and supporting the ongoing development of team members.

Qualifications

What we need from you:

·  Education: Bachelor’s Degree in Marketing, Digital Media, or related field.
·  Experience: Proven track record in managing paid media strategies, budget execution, and agency relationships. Strong experience with digital media tools such as Campaign Manager, GA4, DV360, YouTube, and Meta Ads Manager.
·  Skills:
·  Strong strategic thinker with excellent communication and interpersonal skills.
·  Data-driven with the ability to analyse performance and translate insights into actionable strategies.
·  Ability to work independently and manage multiple projects in a dynamic environment.
·  Experience in managing large budgets and financial reconciliation.
·  Flexibility to work across multiple time zones and handle complex stakeholder environments.

Additional Information

Applications close: 17 February, 2025

Suitably experienced and qualified applicants who currently have full working rights in Australia will only be considered.

Candidate screening and interviews may be conducted prior to the closing date of the advertisement. Accor reserves the right to close applications for the position prior to the advertised date. We encourage you to submit your application as soon as possible.