Cluster Marketing & Communications Manager

Job description

Company Description

Join us at Accor, where life pulses with passion! ​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart, ​
Join us and become a Heartist®.

We are Heartists®

“Heartist” describes both our culture and who we are. Everything we do comes from the heart, and we’re experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things!

We believe that the world is more welcoming when we’re connected. So that we see what we have in common, instead of what sets us apart.

Life in Movenpick

The Place to Savour Life- We believe true hospitality is about turning small gestures into heartwarming moments.

We enable our guests to Savour the flavor of life, balancing small indulgence with what’s good for them- and good for the world.

Job Description

The Role

·  Develop and maintain marketing strategies to meet the Mövenpick Hotel’s objectives.
·  Produce collaterals and marketing and advertising products, regulate their distribution, and operate within the Mövenpick hotels brand standards.

Key Deliverables and Responsibilities

Planning & Organizing:

·  Implement marketing activities to deliver business objectives for strategic segments and departments.
·  Develops a public relations program for the hotel based on its marketing goals.
·  Establish and manage internal processes (and use of external resources) to track cultural, social and technological trends, travel market trends and competitor strategies across key markets
·  Develop and maintain Marketing Intelligence Platform, consolidating external/internal data, research, tracking studies and other information sources to direct sales & marketing activity as appropriate
·  In conjunction with the area office team conduct and manage market research/insights-process as necessary to inform development of marketing strategies
·  Identify areas of opportunity (places, times, segments) and creatively & proactively put forward ways to realize the opportunities.
·  Establishes and manages partnership marketing relationships with key partners and actively pursue other brand relationships with international and regional brands.
·  To manage the nominated creative agencies and PR/communications agencies to maximize brand and hotel awareness.
·  Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget.
·  Assists in the preparation of the hotel strategic plan, goals, and Marketing and Communications departmental budget.
·  Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information
·  Establishes and interprets key performance indicators to manage the business, consistently takes into account financial implications of business decisions and recommendations
·  Develops annual marketing plan in conjunction with sales department, which details activities to follow during the year, which will focus on meeting organizational objectives.
·  Lead the development and implementing of comprehensive digital marketing strategies aligned with business objectives.
·  Oversee the entire process of digital campaign management, ensuring seamless execution and optimization across diverse platforms
·  Cultivate relationships with influencers, content creators, and brand ambassadors, strategizing and executing influencer campaigns for increased brand visibility.
·  Collaborate with business units for the creation of compelling digital content consistent with brand guidelines, tailored specifically for effective influencer collaborations.
·  Manage SEO and SEM efforts, staying informed on industry trends to enhance online visibility and drive organic traffic.
·  Utilize analytics tools to track and analyze digital performance metrics, providing regular reports and insights.
·  Actively manage and grow the social media presence of each business unit, implementing strategies to boost followers, engagement, and overall brand awareness.
·  Foster collaboration with cross-functional teams to ensure alignment with digital marketing strategies.
·  Contribute to effective budget management, optimizing ROI in digital marketing initiatives, including influencer collaborations.
·  Actively manage different OTAs platforms
·  Manage ads on Meta, Google & OTA’s platforms

Operations:

·  Drive acquisition and usage of loyalty marketing programs with the support of Area and Regional colleagues
·  Demonstrates an understanding of competitors’ major strengths and weaknesses.
·  Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
·  Adapt marketing material to meet local market needs.
·  Develop an effective and strategic annual public relations and promotional calendar of activities for the hotel to include F&B activities, recreation and rooms.
·  Keep properties informed of opportunities for media coverage, and to assist in providing information when required.
·  To establish and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of the property and its events.
·  To host invited members of the media, strategic partners and top clients at functions and events. 
·  Ghost write articles and features and create/edit news releases and Q&A for the Mövenpick Hotel
·  Create a positive hotel image in every interaction with internal and external customers.
·  Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests.
·  Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs.
·  Generate new ideas and encourage creativity from other team members.
·  Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner.
·  Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Conferencing and Sales Departments.
·  Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
·  Prepares promotional press releases on personalities among guests and Heartist of the hotel and on newsworthy events in the hotel
·  Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
·  Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
·  Coordinates marketing activities with the Sales team.
·  Maintains good public relations by extending personalized service to VIPs. e.g., following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
·  Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
·  Develop hotel gifts and giveaways
·  Builds profile within local market place through attendance at various events and local market place
·  Co-ordinate’s hotel photography when required.
·  Plans and coordinates sponsorship activities.
·  Works in harmony with all team members and executives, manage public relations subjects of the hotel; Journalists, Officials, local community, Corporate Public Relations MH&R
·  Maintain a smooth information flow inside the hotel, i.e., to update department heads and staff about all concerning news of the hotel and the hotel chain.
·  Update social media pages with hotel description, features, pictures etc.
·  Update news, promotions and any other hotel relevant information on social media pages.
·  Organize competitions on social media pages.
·  Prepare marketing & public relations activities on a monthly basis and review with Director of Sales & Marketing.
·  Invite local based clubs and communities to join social media pages.
·  Investigate relevant online marketing channels which are widely frequented by users and are more effective in terms of exposure, make contact with channels and source media kits.
·  Securing value added benefits and negotiating excellent rates with third parties.
·  Provide correct hotel description and hotel photos for uploading on to online business directories, destination guides and free listings where possible.

Administration:

·  To manage all aspects of print production, receipt and distribution.
·  Maintains clipping files pertaining to the hotel based on daily perusal of the media sharing copies with the General Manager, other departments, other sister hotels, and corporate public relations
·  Develop a database of regional and international publications and media contacts.
·  Maintains mailing list/contact file.
·  Maintains an accurate and up to date hotel photo file.
·  To be continuously active with social and digital media.

 

Qualifications

·  Experience as Marketing & Communication Manager in a 5-star hotel, preferably in the same brand.
·  Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop, Canva, Capcut, Lightroom).
·  A keen eye for aesthetics and details.
·  Strong background in social media and has experience with pre-opening of outlets,
·  Proficiency in digital marketing tools and platforms (e.g. Google Analytics, social media management tools).
·  Creative thinking and ability to develop innovative marketing campaigns.
·  Excellent organizational and project management skills.
·  Ability to analyze data and derive actionable insights.
·  Proven ability to build and maintain relationships with media and industry influencers.