Assistant E-Commerce Manager

Job description

Company Description

We are in the luxury hotel business in central Singapore; offering business and leisure travelers contemporary rooms and suites filled with opulent amenities and elegant furnishings, alongside first-rate facilities, exquisite French and local cuisines in our all-day dining restaurant, bar and a huge convention space with meeting rooms and 2 ballrooms to cater to corporate, meeting guests as well as leisure function events including weddings & dinner & dances.   We represent the renowned French living and Sofitel hospitality in Singapore.

Job Description

Job Responsilibities:

Strategic Planning

·  Participate in strategic planning and budgeting processes, providing digital commerce expertise and insights.
·  Develop comprehensive annual digital plans encompassing all channels and revenue levers across direct and indirect distribution

OTAs -  In consultation with and subject to approval from the Director of Revenue:

·  Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
·  Coordinate OTA strategy
·  Optimize listings and manage content on all third-party websites.
·  Monitor and analyze performance metrics to enhance visibility and conversions.
·  Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Website Management  - In consultation with and subject to approval from the Director of Marketing Communications:

·  Oversee the design, functionality, and content of hotel websites (All.com, Brand.com, and standalone websites), in consultation with and subject to approval from the Directorof Marketing Communications
·  Optimise all websites for SEO and user experience while maintaining and adhering to brand standards
·  Update websites regularly with current promotions, events, and content to drive bookings for Rooms, F&B outlets, and MICE
·  Maintain consistent hotel and F&B presence across third-party platforms and booking channels (Google, Chope, Eatigo, Quandoo, etc.), ensuring information is up to date.

Digital Marketing & e-Commerce -  In consultation with and subject to approval from the Director of Marketing Communications:

·  Develop and implement comprehensive digital marketing strategies, including SEO, content marketing and email marketing, with focus on Rooms, F&B outlets, and MICE
·  Ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
·  Manage email marketing campaigns using third-party tools for Rooms, F&B, and other outlets in alignment with hotel strategy and corporate guidelines
·  Manage and optimise all existing e-commerce channels, including Oddle
·  Identify, implement, and manage new distribution and sales channels for Rooms and F&B, including food delivery platforms (Grab, Foodpanda, Deliveroo), marketplaces (Shopee, Lazada), and social commerce (TikTok Shop, Instagram Shop, Facebook Shop)
·  Execute live selling sessions and sales campaigns to drive commercial results

Social Media & Content Marketing -  In consultation with and subject to approval from the Director of Marketing Communications:

·  Execute social media campaigns and strategies to drive bookings and revenue
·  Curate and create content for platforms including Facebook, Instagram, TikTok, and RedNote with a focus on conversions and ROI
·  Monitor social media channel performance and sentiment, identify trends and gaps, and provide recommendations to optimise commercial results

Reputation Management

·  Monitor and manage the hotel's online reputation by responding to guest feedback and identifying opportunities to improve guest experience in partnership with the Quality Manager
·  Work with the Director of Guest Relations to address online guest complaints and issues promptly

Data Analysis and Reporting

·  Analyze data from various digital platforms to track performance and identify opportunities for improvement.
·  Measure and report the performance of all digital marketing campaigns and assess against goals.
·  Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
·  Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Qualifications

Job Requirements:

Required experience & Skills

·  Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
·  1–3 years of experience in e-commerce or digital sales
·  Strong communication skills both verbally and in writing.
·  Composed and confident in dealing with luxury clientele.
·  Strong understanding of current digital marketing concepts.
·  Strong understanding of SEO, SEM, and online marketing strategies.
·  Ability to work in a fast-paced environment and manage multiple projects simultaneously.
·  Knowledge of hotel management software and OTA platforms is a plus.
·  Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
·  Be familiar with the latest digital platforms to maximize revenues.

Personal Attributes:

·  Strategic thinker with a proactive approach.
·  Detail-oriented and highly organized.
·  Creative and innovative mindset.
·  Ability to work independently and as part of a team.