Intern: Dealer Marketing (Summer 2021)

Job description

Auto req ID

108968BR
Entity

Volvo Construction Equipment
Position Description

Dealer Marketing Intern
Dealer Marketing Intern reports up to the Dealer Marketing Manager. Primary responsibility is to support the development, management, and fulfillment of the dealer marketing program. Supports successful marketing performance of dealers in company-initiated dealer marketing efforts. The position is internally positioned but external exposure may be an opportunity for a proven candidate.

Main responsibilities:

· 
Dealer marketing strategy

· 
Support overall dealer marketing and co-op advertising strategy

· 
Work with Tier 3 dealers to create and execute annual dealer marketing plans to ensure successful development and delivery of measurable outcomes

· 
Support creation and execution of communication and work processes between company functional areas and agencies to effectively execute dealer marketing objectives

· 
Dealer engagement and communication

· 
Co-op advertising

· 
Marketing collateral

· 
Project management

· 
Routinely engage with dealers via email and in-person to seek and provide feedback while driving actions to advance initiatives positively

· 
Support delivery of dealer education to train and move dealers to action through successful marketing efforts

· 
Support delivery tactics to ensure effective utilization of annual dealer co-op budget

Key Performance Indicators (Would need determined)

· 
Tracking of dealer engagement – to include, but not limited to:

· 
Use of Co-op funds (% and $)

· 
Purchases of Volvo Merchandise

· 
Use of iMarketing tool

· 
Participation in Quarterly Dealer Forum Calls

·  Participation in specially scheduled launch or tutorial webinars

Education Requirements:

·  Applicant must be currently enrolled and pursuing a bachelor degree in Marketing, Communications, Public Relations or Graphic Design at an accredited school and have completed 30 semester hours of undergraduate studies prior to the start of the internship.
·  Applicants must have a minimum cumulative grade point average of 3.0.
Country

United States
Position Title

Intern: Dealer Marketing (Summer 2021)
City/Town

Shippensburg
Functional Area

Marketing & Communication
About us

The Volvo Group drives prosperity through transport solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase our customers' uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. Countless career opportunities are offered across the group's leading brands - Volvo, Volvo Penta, UD Trucks, Terex Trucks, SDLG, Renault Trucks, Prevost, Nova Bus, Mack, Eicher, Dongfeng Trucks and Arquus.

Volvo Construction Equipment is a global company driven by passion, curiosity and by our purpose: to build the world we want to live in. We believe that only through imagination and teamwork can we develop a world that is cleaner, smarter and more connected. Our company culture reflects this belief through the care and trust it places in our customers, employees and suppliers. People are at the heart of our business. It is through our strong network of talented, enquiring and innovative minds that we have been able to pave the way towards a more sustainable future. The global construction industry is our arena and our employees are our greatest assets.

We can only continue to stand out as industry leaders through the people driving us forwards. Come be a part of our team and help us build tomorrow.

Employment/Assignment Type

Internship/Trainee/Co-op
Last application date

29-Jan-2021
State / Province

Pennsylvania
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Volvo Group North America is an Equal Opportunity Employer
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