Segment Marketing Manager – elf-Sporti/MCO/EV/Classic

Job description

SHANGHAI-RAFFLES SQUARE(CHN)
Job Description

·  Overall develop, establish and implement elf-Sporti /Classic/HI-PERF brand activities to support business development
·  Collect and report marketing trends and evolution plan related to competitors on regular basis to optimize product mix and ensure competitive competency
·  Leverage the new opportunities with align to the regulation, technique and competition evolution
·  In charge of duel brand strategy, define the marketing plan, implement the plan with close communication and cooperation with trade marketing team, plus other dept. especially sales team
·  Support and participate in trade fares and industrial activities in AO segment
·  In charge of segment marketing activities and develop marketing kits to support day-to-day B2C business
·  Analyze product mix and competitor claims to propose marketing claim of duel brand with competitive advantage
·  Consolidate all marketing facts to develop segment tools for communication and business activities
·  Design and develop the sales kits to support daily sales activities
·  Build up unique selling points for key segment and key products for day-to-day communication from ATL(limit to digital) to BTL
·  Develop consumer based kits for multi-purposed trade activities
·  Develop all segment marketing related deck to support sales activities including product launching desk, catalogue, brochure, leaflets, product shelf and ect
·  Develop the ground activities plan to support key business development, deploy the plan with cooperation with other marketing teams or departments.
·  Follow up the product evolution plan to optimize product mix with good balance on COR and NON-COR products
·  Support on sales activities (exhibitions, road shows, seminars, workshops) on marketing functions
·  Support product manager to develop product datasheet on marketing contents
·  Support Total solution team on ‘customer offer’ development
·  Ensure complaints in all marketing assets and activities, set alert for improper behavior and propose solution
·  Manage the segment marketing budget,include new channel
·  Advise the budget for each segment on key activities
·  Manage the budget delegated on assets productions and events implementation
·  Track spending with liquidation monitoring and KPIs achievement
·  Support manage on budget preparation on yearly basis
·  Track sales performance with uGMVC tracking, associating with supply chain, purchasing & fin. on continuous profitability improvement
·  In each segment, track the uGMVC performance with sales evolution.
·  Host the project on product cost reduction with leverage of global and local solutions.
·  Support price management team on price guideline definition with bench mark of competitor practices
·  Support national segment marketing projects, including untapped market, and other new projects association with new regulations, trends and other changes identified by intelligence team or global projects
·  Work close with sales team, supply chain and tech. team on products formulations & optimization, support customer complains solution to improve customer experience Interface with HQ & regional AO segment marketing team on regular basis
Offer ID

30787BR
Country

China
Candidate profile

·  Bachelor or above degree in Business, Marketing or related disciplines, additional diploma on lubricant & chemical is preferred
·  Minimum 3 years marketing or product management experience,  at least 2 years working experience as a manager role, working experience in lubricants Industry is a must, experience of big team management is preferred.
·  Good understanding on Marketing professions, team working attitudes, excellent communication skills and can work under pressure. 
·  Willingness to work a flexible schedule and undertake business travel. Excellent both in oral and written English and Mandarin, well skilled in presentation & report related tools.
Métier

Marketing
Job Title

Segment Marketing Manager – elf-Sporti/MCO/EV/Classic
Branch

Marketing & Services
Functional discipline

Sales
Experience level required

3 - 6 years
Employment type

Regular position