Copywriter - Marshalls
Framingham, USA Marketing
Job description
Your surprise is waiting!
Explore career opportunities at Marshalls, where we strive to provide opportunities for growth, recognition and work-life balance. Marshalls delivers customers great value on ever-changing selections of brand name and designer fashion at prices generally 20%-60% below department and specialty store regular prices on comparable merchandise, every day. With over 1,000 stores nationwide, it’s a great time to join the Marshalls team.
C opywriter – Marshalls
The planned growth of TJX has created an opportunity for a Marshalls Copywriter. This position supports Marshalls, an off-price, multi-channel retailer of brand nameapparel and home fashion, footwear and beauty for all.
Position Overview:
The Copywriter is responsible for developing innovative and strategically-driven creative concepts and translating them into finished copy and creative content to achieve marketing objectives and communicate the brand message in a uniquely fresh, memorable and persuasive way
Key Responsibilities
Content Development
· Develop breakthrough content and copy consistent with Marshalls brand strategy and in accordance with brand guidelines that drives traffic and transactions on our eCommerce site and stores while communicating Marshalls differentiated multi-channel brand strategy
· Work with Copy Manager to execute the brand tone across all creative applications, on the eCommerce site, and across all marketing channels including: video, email, digital marketing, site content, and copy for use in advertising and website pages
· Leverage design understanding to rapidly concept and develop copy and content for digital channels
· Execute specific creative requests received through creative briefings at a rapid pace to meet the heightened demands of a fast-growing, dynamic business
Creative Project Management & Creative Expertise
· Collaborate with copy manager, designers, brand, project management and studio to effectively meet project objectives, schedules, and deadlines
· Monitor all materials through all stages of pre-production, production, post production
· Demonstrate understanding of digital design principles
· Take initiative to understand business needs and marketing requirements to devise strong copy
Required Skills
· 2-4 years of related work experience in an e-commerce setting
· Proven talent (several well-produced, big idea campaigns)
· Proven ability to work in all mediums, with a heavy concentration in e-commerce
· Writes in a variety of styles
· Thinks and articulates both verbally and visually when working with/without art directors
· Proven ability to effectively present ideas to team, clients, and/or senior creative team
· Intelligent thinking, strong organizational skills and accuracy Experience developing web site content
· Passion for fashion
· Must be able to provide a portfolio with work examples.
· Local travel required
Minimum Experience
· 2-4 years of related work experience at internal or external agency
· BA in Advertising, Communications or similar degree or equivalent experience
You can also feel good knowing that Marshalls is part of The TJX Companies, Inc., a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense and T.K. Maxx.
Discover Different. Apply today!
In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Posting Notes: Framingham || MA || Marshalls
Nearest Major Market: Framingham
Nearest Secondary Market: Boston
Job Segment: Merchandising, Fashion Retail, Advertising, Apparel, Garment, Retail, Fashion, Marketing