Traffic Manager (H/F)

Job description

À propos

Fabriq est la solution innovante de pilotage d'atelier qui améliore la productivité des équipes de production. Fabriq rassemble et digitalise tous les outils de votre système d'excellence opérationnelle (AIC, plans d'actions, tour de terrain et audits, résolution de problèmes, management visuel et KPI).

Grâce à fabriq, les équipes de production peuvent gagner en efficacité, résoudre les problèmes deux fois plus vite et améliorer l'efficience de 2 à 5% en capitalisant sur les données terrain.

Descriptif du poste

As a Traffic Manager , your mission is to increase qualified traffic to Fabriq’s website using SEO, SEA, and social paid advertising . You will work on optimizing our website’s visibility, generating leads, and continuously improving our digital performance with our growth marketing manager.

Your Main Responsibilities:

1. SEO (Search Engine Optimization) – Organic Traffic

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Define and implement an SEO strategy to improve website rankings

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Optimize website content (keywords, meta tags, internal linking, page structure)

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Improve website performance (speed, UX, mobile-friendliness, indexability)

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Stay updated on Google algorithm changes and adjust strategies accordingly

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Develop a link-building strategy and acquire quality backlinks

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Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, etc.

2. SEA (Search Engine Advertising) – Paid Search Traffic

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Plan, manage, and optimize Google Ads campaigns

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Monitor and adjust bids, targeting, and ad creatives to maximize ROI

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Conduct A/B testing on ads and landing pages

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Optimize the advertising budget based on performance analysis

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Track key performance metrics: CPC, CTR, conversion rate, ROAS, etc.

3. Social Paid Ads – Advertising on Social Media

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Define and execute a paid acquisition strategy on LinkedIn, Instagram and other relevant platforms

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Set up and optimize ad campaigns (audience targeting, ad creatives, messaging)

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Collaborate with the marketing and design teams to create impactful visuals and content

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Monitor campaign performance and adjust in real-time

4. Tracking, Analysis & Reporting

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Track and analyze performance across different digital marketing efforts

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Create dashboards and reports to measure campaign impact

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Provide data-driven recommendations to optimize digital strategy

Profil recherché

Required skills

· 
Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.)

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Experience with Google Ads and social media advertising platforms (Meta Ads, LinkedIn Ads, etc.)

· 
Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, Data Studio)

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Ability to manage and optimize advertising budgets

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Analytical mindset, able to interpret data and make optimization decisions

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Awareness of digital trends and acquisition marketing strategies

Education & Experience

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Bachelor's or Master’s degree in Digital Marketing, Communication, Web Marketing, or related fields

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3+ years of experience in SEO/SEA/social paid advertising campaign management

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Experience in a SaaS or industrial environment is a plus

Soft Skills

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Autonomy and attention to detail

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Proactive and solution-oriented mindset

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Ability to work collaboratively with marketing and sales teams

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Curiosity and a passion for staying updated on digital innovations

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An affinity or knowledge of the industrial sector is a plus.

Process de recrutement

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First round  : A 30-minutes screening call with Justine, our talent acquisition specialist.

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Second round :  An immersion interview with Vanessa, Growth Marketing Manager, designed to analyze your experience in detail, your career path and achievements.

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Third round :  Case study with Vanessa and Fanny, our CMO

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Fourth round :  Meeting with co-founders

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Reference check :  : we ask you to provide 2 references

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Offer !

Informations complémentaires

·  Type de contrat : CDI
·  Lieu : Paris
·  Niveau d'études : Bac +5 / Master
·  Expérience : > 3 ans
·  Télétravail ponctuel autorisé
·  Salaire : entre 40 et 50 / an