Freelance - Growth Marketing Manager - DACH - M/F/D

Job description

About

AB Tasty is a global leader in AI-powered experience optimization solutions, enabling brands to personalize, experiment, recommend, and search to deliver exceptional experiences across their websites and apps.

Our integrated platform offers web and API-based solutions that help companies align their digital, e-commerce, and product teams, maximizing digital impact to create seamless and engaging experiences for their customers.

At AB Tasty, we are committed to continuous innovation and exploring cutting-edge technologies to ensure we provide state-of-the-art solutions. Every project is an opportunity to push boundaries and make a real impact on user satisfaction.

Leading brands such as Kering, McDonald's, L'Oréal, Disneyland Paris, and LVMH use AB Tasty's platform to achieve their revenue goals by maximizing the impact of their digital initiatives.

Since our founding in 2009, AB Tasty has established itself as a key player in the industry, with offices across North America, Europe, and Asia Pacific (Australia and Singapore). We foster a collaborative environment where teams work together to exceed expectations and deliver tangible results for our clients.

Job Description

WHO WE ARE

Ready to shape the future of digital optimization with a global leader in AI-powered experience solutions? We invite you to join AB Tasty on our mission to help brands sell better by creating positive user experiences across all digital properties!

Since our founding in 2009, we've partnered with over 1000 clients, including renowned brands like Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. With a presence in 8 countries across 3 continents, our team of 300+ passionate individuals is dedicated to building the internet of the future.

At AB Tasty, we're more than just a company – we're a community. Joining AB Tasty means becoming part of a diverse, dynamic team that values innovation and growth.

Our company culture is at the heart of everything we do. We have our core values that shape our daily interactions and guide us in our mission:

·  We bring client satisfaction
·  We are impactful
·  We go above and beyond
·  We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

·  About Us
·  Your Journey with Us
·  AB Tasty on Welcome to the Jungle

THE TEAM

Join our Marketing Northern Europe Team, based in Paris and led by the Global Marketing Director. You’ll collaborate closely with both regional sales and global marketing teams. In this freelance role (2 days/week), you’ll own and execute growth and partner marketing strategies to drive pipeline and revenue across the DACH market.

·  Stack: Salesforce, HubSpot, WordPress, Google Analytic
·  Collaboration tools: Slack, Jira, Notion, Confluence, and more
·  Travel: occasional travel to support partners and events

YOUR MISSION

·  Own and execute partner marketing strategy for the DACH region
·  Develop and implement growth marketing strategies for the DACH market
·  Generate leads and opportunities through demand-generation and partner marketing
·  Drive revenue growth from the partner channel, focusing on the Enterprise segment
·  Plan and execute diverse marketing campaigns (paid ads, events, webinars, etc.)
·  Collaborate closely with DACH sales and global marketing teams to maximize impact
·  Create joint value propositions and go-to-market campaigns with key partners
·  Track, analyze, and report on partner marketing results and ROI

WHAT YOU'LL BRING

·  Proven experience in B2B growth and partner marketing, ideally in cloud, SaaS, or enterprise software
·  Confidence in designing and executing partner-focused go-to-market campaigns
·  A start-up mentality with a bias to action and the ability to flex in a rapidly changing, fast-paced environment
·  Excellent communication skills, professional proficiency in German and English

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

INTERVIEW PROCESS

·  Discovery interview with Nataliia, Talent Acquisition Specialist
·  Hiring Manager interview with John, Global Marketing Director
·  Case study  

DETAILS

·  Contract : freelance, part-time (2 days/week)
·  Work policy:  fully remote or hybrid, depending on location
·  Location : Germany or France 

Additional Information

·  Contract Type: Freelance
·  Location: Berlin
·  Possible full remote