Content Marketing Manager

Job description

À propos

Mercateam has proven in the last 4 years its aptitude to bring a bright answer to new big challenges faced by the industry:

·  an aging workforce;
·  a high turnover;
·  increasingly sophisticated and technological machines and data proliferation;

which are changing the composition of the manufacturing labor force and how work gets done.
As a result, manufacturers face an urgent imperative to help less experienced workers build knowledge and capabilities, and take advantage of data through collaboration.

Mercateam has built its solution hand in hand with top manufacturers to bring employees into Industry 4.0 and bridge the gap between investments made in machines and in operational workforce and its development.
We have developed a SaaS solution based on the latest technologies for mapping skills on production sites and organize know-how.

This has led to a number of other key features managed by Mercateam, including:

·  smart planning of work assignments under constraints;
·  a training module adapted to the operational workforce;
·  a workforce strategic planning.

Mercateam had a strong commercial track record in the last 3 years and supports over 150 industrial sites, among which LVMH, Andros, Richemond, Dior, LISI, Collins Aerospace, etc… in 12 different countries, with his 360 industrial workforce-centric solution.

Mercateam’s ambition is to become the European leader in blue-collar management over the next three years.

Descriptif du poste

Mercateam is an awesome startup with a human-centric culture, incredible talents and passionate people. Our SaaS has a strong product Market fit and is used by the world’s top Manufacturers.

To support its fast growth, Mercateam has recently opened its Marketing department and there is still a whole Marketing strategy to build and to implement, starting with a good content strategy. Content should help us share our mission, establish trust and leadership, create demand generation and accelerates deals.

We are therefore looking for a Content Marketing Manager to work hand in hand with our Head of Marketing Mathilde.

We need you to deeply understand our personas and their challenges but also to be hands-on and creative because everything is yet to build!

You will have the following responsibilities:

Content creation and distribution

· 
Build and implement a content strategy for each step of the funnel (TOFU, MOFU, BOFU), for a B2B and C-level audience of Manufacturers from all sectors (foods, drugs, luxury, automotive, aeronautics, etc.) You’ll be the owner of the content calendar.

· 
Produce high quality content on multiple format (blog posts, videos, white papers, infographics, webinar presentation, product marketing, etc.), with the help of our designer.

· 
Distribute content on multiple channels and in impactful campaigns to make it highly visible to our persona (Linkedin, mails, website, events, ads, PR etc.)

· 
Guarantee consistency in brand message and tone of voice with the right copywriting on all supports.

Social media : own the Linkedin strategy to make Mercateam visible to its target persona with the right content. Also help to highlight our CEO personal branding.

Mailing: manage mailing campaigns to clients and leads (newsletter, product marketing, premium content, events, etc.)

SEO: coordinate the SEO strategy and the blog post production optimized for SEO, along with a SEO manager.

Events:

· 
Participate to the organization and communication of regular webinars and physical events for Manfacturing.

· 
Work on the community strategy

Data: measure your actions performances to evaluate the impact and the ROI, in order to continually improve.

Profil recherché

· 
Experience 3-6 years: you have a similar significant experience in a startup, scale-up or tech fast growing company, ideally in B2B and targeting big accounts.

· 
You are willing to have an impact in a fast growing company, you have a lot of energy. You are ambitious but humble. You are looking to learn and progress every day.

· 
You love to write and you have excellent skills in copywriting.

· 
You are curious and creative.

· 
You are structured, well organized, autonomous and accountable. You measure your performances to improve.

· 
You are able to collaborate with multiple teams

· 
French native speaker, fluent in English

· 
A knowledge of the Manufacturing industry is a plus but it’s not mandatory, you will learn

What we offer

· 
A mission with sense: we want to put Human back in the center of the Manufacturing Industry and to help millions of workers to progress in their skills.

· 
A fast growing environment with a highly motivated team, a recent fundraising and an expansion in Europe and in the US.

· 
A headquarter in the hearth of Paris, in Le Marais

· 
Flexible work: 2 days of remote per week

· 
Other perks: Alan insurance, Swile, fruits at work, yearly seminar…

Process de recrutement

· 
A video interview with Mathilde, our head of Marketing - 30 min

· 
A use case to complete at Home

· 
Presentation of cases and discussions with Mathilde and Adrien our CEO - 1 hour

· 
A video interview with Adrien our CEO - 1 hour

· 
Team fit to meet with members of the Merca - team - 30 minutes

Informations complémentaires

·  Type de contrat : CDI
·  Date de début : 12 mars 2025
·  Lieu : Paris
·  Niveau d'études : Bac +5 / Master
·  Expérience : > 3 ans
·  Télétravail partiel possible