Stage - Digital Marketing - SEA Campaigns - SBS - Paris

Job description

Description de l'entreprise

SBS  is a global financial technology company that’s helping banks and the financial services industry to reimagine how to operate in an increasingly digital world. SBS is a trusted partner of more than 1,500 financial institutions and large-scale lenders in 80 countries worldwide, including Santander, Societé Generale, KCB Bank, Kensington Mortgages, Mercedes-Benz, and Toyota FS. Its cloud platform offers clients a composable architecture to digitize operations, ranging from banking, lending, compliance, to payments, and consumer and asset finance. With 3,400 employees in 50 offices, SBS is recognized as a Top 10 European Fintech company by IDC and as a leader in Omdia’s Universe: Digital Banking Platforms. SBS is headquartered in Paris, France.

Description du poste

About the team: 

The Digital Marketing Team at Sopra Banking Software is a dynamic group of professionals dedicated to driving the company’s online presence and customer acquisition strategies. This team is at the forefront of leveraging cutting-edge digital marketing techniques to engage with target audiences, generate high-quality leads, and enhance brand visibility across global markets. With members hailing from over six different nationalities, our team brings a rich blend of perspectives and expertise to the table. 

Joining our team means being part of a collaborative and fast-paced environment where you’ll have the opportunity to work on a wide range of projects and gain exposure to different digital disciplines. Whether you’re launching digital campaigns, studying the competitive landscape, or analyzing performance data, you’ll be supported by a team that values innovation, inclusivity, and continuous learning. 

Key responsibilities: 

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LeadGen & Campaign Management: Assist in the planning, execution, and optimization of SEA, paid advertising, and ad hoc digital marketing activities to achieve monthly, quarterly, and yearly acquisition goals. Take active participation in end-to-end campaign management to generate marketing-qualified leads. 

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Ad Copy and Creative Development: Collaborate with cross-functional teams to assist in creating, testing & challenging ad copy, visual assets, and other creative elements to launch campaigns & optimise performance. 

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Keyword and Audience Research: Conduct keyword research for SEA campaigns, identify potential target audience for both search and display advertising. 

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Performance Monitoring and Analysis: Track and analyse campaign performance metrics, providing insights and recommendations to optimise ROI. 

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Bid and Budget Management: Support bid adjustments and budget allocation across campaigns to maximise efficiency and effectiveness. 

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Competitor and Market Analysis: Perform competitor research and market analysis to identify opportunities and trends within the industry. 

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Landing Page Optimization: Collaborate with the team to review and optimise landing pages to enhance user experience and conversion rates. 

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Reporting: Assist in the preparation of regular reports summarising campaign performance, key insights, and areas for improvement. 

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Learning and Development: Stay updated on the latest trends, tools, and best practices in SEA and paid advertising. Contribution to internal knowledge sharing (digital monitoring, regulatory news, new products, best practices). 

Will you be our next SEA/ paid advertising intern? 

Must have: 

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You are currently enrolled in a relevant Masters degree program (Marketing, Business, Data Analysis, or a related field) and looking for a 6 month or end-of-studies internship. 

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You are fluent in English & French (reading, speaking and writing). 

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You have a problem-solving mindset with the ability to identify challenges and propose solutions to foster lead-generation campaigns. 

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You have an understanding of digital marketing and creative elements involved in lead generation & paid campaign management. 

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You demonstrate curiosity, organization, and proactivity. 

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You are proficient in office tools, particularly Excel or Google Sheets. 

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You have developed an appetite for numbers with the ability to interpret data, draw insights, and make data-driven recommendations. 

Qualifications

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You have knowledge or notions of advertising platforms- Google Ads, Microsoft Ads, Google Search Ads 360, Display & Video ads 360, LinkedIn Ads etc. 

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You have knowledge or notions of keywords research tools- Semrush, AHREF, Google keyword planner. 

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You have first hand experience with CRM & Marketing automation tools such Salesforce Marketing Cloud, or Hubspot. 

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You are familiar with reporting & data analysis tools such as Lookerstudio, Power BI, Tableau. 

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You are familiar with web & conversion analytics tools such as Google Analytics, Matomo. 

Informations complémentaires

Les avantages à nous rejoindre :

·  Un accord télétravail pour télétravailler jusqu'à 2 jours par semaine selon vos missions.
·  Un package avantages intéressants : une mutuelle, un CSE, des titres restaurants, un accord d'intéressement, des primes vacances et cooptation

Employeur inclusif et engagé, notre société œuvre chaque jour pour lutter contre toute forme de discrimination et favoriser un environnement de travail respectueux. C’est pourquoi, attachés à la mixité et à la diversité, nous encourageons toutes les candidatures et tous les profils.

https://www.soprasteria.fr/nous-connaitre/nos-engagements

 

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Lieu du poste