Product Marketing- Digital Buildings

Job description

Schneider Electric™creates connected technologies that reshape industries, transform cities and enrich lives. Our 144,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations.Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment: https://youtu.be/NlLJMv1Y7Hk .

Digital Buildings Product Marketing Manager

The Product Marketing position is part of the Schneider Electric Energy Division and is specifically part of the Digital Buildings Line of Business (LoB). The primary role of this global position is to ensure our offers are presented in a clear and concise manner that continuously highlights customer benefits.

What does a Digital Buildings Product Marketing Manager do?

The ideal candidate will maintain an exceptional understanding of both products and the market in order to explain the value to internal stakeholders and external parties (customers, analysts, media, etc.). This role partners closely with the Director of Strategic marketing and Offer Managers to define personas, complete competitive analysis and act as the voice of the customer in all related activities. Additional responsibilities will include:

· Setting and communicating the products' positioning, key value-based messages, and buyer insights to cross-functional teams.
· Leading product launches and making sure that customers understand the value of the product through website updates, content, and even sales collateral.
· Tracking and measuring the impact of launches at the regional level
· Acting as a product expert for your teammates in marketing

What makes a Digital Product Marketing Manager successful?

Demonstrates product knowledge

The product marketing manager understands and can articulate what makes our products unique. They will understand where the product sits in the marketplace and the key messages that resonate. With this knowledge they will inform and inspire the marketing and sales teams around the product's unique value- defining how it helps customer and stands out from the competition.

Demonstrates deep empathy for our customers

The Product Marketing Manager has a strong interest in understanding the pain points of our customers and understanding what they need from our offers in order to be successful. This role will require having a deep understanding of our key personas representing them well to other teams within the organization.

Demonstrate market awareness

The Product Marketing Manager understands the product landscape, new competitors and the changing needs of customers. They can spot trends in the market and then adapt our product positioning to stay up to date with the changing industry and needs of our customers.

Go-to-market plan and execution

Working closely with the global marketing launch lead the Product Marketing Manager excels at bringing our products to market. They act as the first line of launch support for all offer managers within previously defined product lines, which will include:

· Attending Launch calls
· Ensuring a regular and close follow up on product marketing launch deliverables/assets
· Liaising with Global Marketing Communications to ensure proper planning of marketing materials, efficient revisions and stakeholder reviews
· Communicating with the Global Launch leader to report on the status of deliverables
· Reviewing and editing all materials prior to handoff to Global Marketing
· Ensuring appropriate LoB leads are involved in the approval process

Drive product adoption

When new functionality releases, the Product Marketing Manager will define the right words to use to make that update clear, to ensure it explains how it solves a customer's pain point and in a manner that excites the customer.

Drive internal and external product communications

The role includes supporting and driving the execution of both product and technical announcements, to include:

· Ensuring announcements align with existing product value proposition and upholds Digital Buildings marketing messaging
· Establishing criteria and the process for when and why a Product or Technical announcement needs to be distributed
· Ensuring all announcements have gone through the proper review channels
· Posting, tagging, evaluating and archiving all announcements on the Extranet Partner Portal

Desired profile

Qualifications :

This job might be for you if:

·  You have strong communication skills
·  Enjoy creating product marketing content
·  Have been successful in Product Marketing for 5+ years
·  Possess the willingness to learn and understand our solution offers and strategy to effectively support our Digital Buildings business.

Qualifications

·  Communications: Position requires effective communication across large groups of stakeholders at varying levels of the organization and across different global geographies.
·  Project management: Position requires continual management of projects, with many projects overlapping at any given stage of development. Effective time management, process management, and self-management required for successful execution, combined with the ability to manage stakeholders and progress project objectives.
·  Ability to work in dynamic international environment and manage through influence
·  Bachelor's degree. Marketing, communications, or business focus desired. Experience will be considered in lieu of formal marketing education.Demonstrated experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.

We seek out and reward people for putting the customer first, being disruptive to the status quo, embracing different perspectives, continuously learning, and acting like owners. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We're looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY .

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.

Schneider Electric is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.