Technical Product Marketing Manager, Low Voltage

Job description

Job Purpose

Define and manage the offer strategy for the Power Products Offer (circuit breakers, switches, contactors, protection relays) in the Southern Africa region and support the distributor and panel builder channel.

Principal Accountabilities

Get a clear and updated understanding of the Offer's environment:

· Evaluate periodically the market & the competition landscape.
· Identify the trends impacting the market.
· Contribute to the Annual Marketing & Sales Plan.
· Meet end-users and channel customers in their day to day lives.
· Support the Distributor and Panel Builder Channels.

Get a clear and updated understanding of the Offer's performance :

· Monitor our business (turnover, volume, profitability, market shares etc.).
· Review the offer's quality level & contribute to global quality improvement.

Define and manage the marketing mix of the offer :

Product (Offer):

· Define with the LoB the offer road-map evolution according to the gaps in: features, quality, availability etc.
· Ensure compliance with standards, profitability targets, quality.
· Manage and update all data (new ref, OPS, O2 etc.)
· Optimize stock keeping.

Price (Cost vs Value):

In support of the Pricing Manager, assist with:

· Input to the discount matrix.
· Input to price positioning.
· Monitoring and reviewing strategic references and delta prices .

Place (End Users & Channels):

· Work with all Channel Managers to maximize the availability of the offer through all available channels.
· Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.)
· Support end-user and specifier teams to secure specification.

Promotion (Communication):

· Define and update the kill phrases, USP’s, value propositions.
· Collaborate with the communication team to update strategies, tools, promotions, messages etc.

Support Operational Marketing in the growth action deployment :

· Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (documentation, training, content etc.)
· Manage the global commercial forecast (SIOP process).
· Provide support for key equipment and solutions tenders.

Optimize stock keeping (O² process)

Specific Processes:

· PEP: Product Evolution Process
· PWP: Product Withdrawable Process
· Pricing: Price Management Process
· O²: Offer Optimization Process

KPI’s:

· Order Intake
· Delta Price
· Margin
· Stock profile

Management System:

· Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
· Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.

Desired profile

Qualifications :

Role Requirement

·  Relevant technical degree, e.g. B.Tech, B.Eng in Electrical Engineering
·  Business/marketing qualification is an added advantage
·  Prior experience in a similar role is preferred.
·  Knowledge of the relevant South African market.