Marketing Referent, Breakers

Job description

Job Summary Mission: The League Marketing Referent creates the right vision / strategy / positioning for Breakers understanding market trends and competition landscape and keeping Innovative edge for Schneider Electric. They also ensure right marketing content creation (including value prop documents, battle cards, marketing collaterals, launch documents). They support the League roadmap definition & feeding the roadmap with right innovations.

Job's Responsibilities

· Build Strategy / vision / positioning of all the Breaker offers Positioned in International Hub
· - Upkeep Roadmap definition and keep on refining / updating / dissesmenating the same with required stakeholders
· - Create a clear vision document (mid to long term) to sustain competitive edge
· - Create a clear positinioing document (segment / geography wise) for various offers across International
· - Work closely with other League marketers to align on strategy / positioning and bring this view to the PO.
· Build right marketing content / collaterals at League level (in line competition, trends, market / offer evolution)
· - Pitch document
· - Battle cards
· - Offer Value prop documents
· - Launch assets
· "Bring innovation to the offer roadmap
· - Evaluate and propose disruptive ideas - more on H2 & H3
· - Run the POCs for innovation ideas
· - Consider league priorities / market trends / Segments of the future

· Qualifications and Experience Masters degree or equivalent by experience
· Expert in marketing, application and technology for Associated range
· Outstanding communication, facilitation and negotiation skills
· Problem solving skills
· Excellent 'team player' & relevant experience in large matrix teams"