League Marketing Referent
Bengaluru (Bangalore Urban) Marketing
Job description
Mission: The League Marketing Referent creates the right vision / strategy / positioning for Enclosures. They also ensure right marketing content creation (including value prop documents, battle cards, marketing collaterals, launch documents). They support the League roadmap definition & feeding the roadmap with right innovations
Build Strategy / vision / positioning of all the Enclosure offers postioned for Buildings segment in International Hub (e.g. PrismaSeT International)
- Upkeep Roadmap definition and keep on refining / updating / dissemenating the same with required stakeholders
- Create a clear vision document (mid to long term) to sustain competitive edge
- Define Digital strategy - Define target market, personas, CJM. 2) Understand customer values, WTP, conduct VoCs, work closely with ESXP and SE Digital to define right offer
- Create a clear positoning document (segment / geography wise) for various Enclosure offers positioned in International Hub
- Work closely with other League Marketeers to align on strategy / positioning and bring this view to the PO
Create definition / Strategy of "Just Enough offer"
- Define the need => price positioning, features, competitive landscape WTP, intented cost positioning
- Define GTM
- Make vs Buy
Build right marketing content / collaterals at League level (in line competition, trends, market / offer evolution)
- Digital Swithcboard pitch document
- Battle cards
- Offer Value prop documents
- Launch assets
Bring innovation to the offer roadmap
- Evaluate and propose disruptive ideas - more on H2 & H3
- Run the POCs for innovation ideas
- Consider league priorities / market trends / Segments of the future
Desired profile
Qualifications :
Mission: The League Marketing Referent creates the right vision / strategy / positioning for Enclosures. They also ensure right marketing content creation (including value prop documents, battle cards, marketing collaterals, launch documents). They support the League roadmap definition & feeding the roadmap with right innovations
Build Strategy / vision / positioning of all the Enclosure offers postioned for Buildings segment in International Hub (e.g. PrismaSeT International)
- Upkeep Roadmap definition and keep on refining / updating / dissemenating the same with required stakeholders
- Create a clear vision document (mid to long term) to sustain competitive edge
- Define Digital strategy - Define target market, personas, CJM. 2) Understand customer values, WTP, conduct VoCs, work closely with ESXP and SE Digital to define right offer
- Create a clear positoning document (segment / geography wise) for various Enclosure offers positioned in International Hub
- Work closely with other League Marketeers to align on strategy / positioning and bring this view to the PO
Create definition / Strategy of "Just Enough offer"
- Define the need => price positioning, features, competitive landscape WTP, intented cost positioning
- Define GTM
- Make vs Buy
Build right marketing content / collaterals at League level (in line competition, trends, market / offer evolution)
- Digital Swithcboard pitch document
- Battle cards
- Offer Value prop documents
- Launch assets
Bring innovation to the offer roadmap
- Evaluate and propose disruptive ideas - more on H2 & H3
- Run the POCs for innovation ideas
- Consider league priorities / market trends / Segments of the future