Offer Marketing (Product Marketing Engineer)
Bangkok, ประเทศไทย Marketing
Job description
1 Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally:
- Manage and develop his/her offer portolio.
- Manages or supports the launch of new offers over time, to encourage growth of market
share and compatibility with needs, guaranteeing achievement of goals.
- Implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer.- Guarantees profitability of the offer (price, mix, etc.)- Is responsible of the pricing positioning and consolidated margin (CCO) optimization
for the whole offer sold in the entity.
2 Master the Offer knowledge and the Offer environment:
- Is in charge of market measurement, evolution analysis and relevant action plans.
- Monitor the competition and analyzes competitors offer positioning at entity level
(strategy, marketing mix, …).
- Usually participates in country standardization committees.
3 Support Sales Offer strategy execution:
- Provide the elements required to support the offer and builds the relevant action plans.
- Contributes to define and implement all necessary action plans to boost the offers
(especially Solution offers and prescription).
- Ensure that all relevant resources are properly trained concerning the offer sold in the
entity and have the right tools/methodologies.
- Organize the Sales and customers trainings
- Help Businesses generate leads
4 Collect and give to the Business Unit all Business information:
- Contribute to the specifications of new offers and offer adaptations with Businesses.
5 Take part in Sales, Inventory & Operation Planning (SIOP²) process
- Contribute to the Sales Forecast
Desired profile
Qualifications :
• More than 2 years experience in Sales, Marketing or Product management
• Bachelor's Degree in Electrical, Control, Automation Engineering or related field
• Strong offer knowledge and management; business acumen
• Strong analytical ability, organizational skills and project management skills
• Can work well under pressure, initiative, customer focus & good interpersonal skills
• Have own car and license • Good command in English, both spoken and written & computer skills